L'oreal Paris excellence introduces wild ombres, the 1st ever at home ombré effect hair colour kit

Achieving Fashionable Looking Locks At-Home Has Never Been So Easy

Dubai 5, February 2014: The layered-color look, with dark roots and light ends is fashion's “IT” phenomenon this season.  It's the hair style the world's VIPs are all thinking about for their next hair color sensation, and has become the latest essential accessory for an ultra high-fashion look, directly inspired by the world's brightest stars: Ombré hair.  For the first time in an at-home hair coloring, it is now possible to create a wild, luminous, layered-color look by lightening only the ends of the hair for permanent results, thanks to L'Oreal Paris Excellence Wild Ombrés.

L'Oreal Paris Excellence Wild Ombrés combines lightening cream technology and a care complex with nutria-ceramides and Hi-Shine for customized results and lustrous, silky hair.

What's more, the expert brush included in the pack is designed especially to create the look so you get customized, natural results that blend in beautifully with no artificial-looking line – all in just one simple step.

Christophe Robin, Creative Colorist and Expert for L'Oreal Paris, says, “I love the Wild Ombrés range because it makes the hair incredibly luminous.  The results are 100% guaranteed and, since you don't have to apply it to the roots, there's no need for touch ups!”

Get on-trend with a two-tone Ombré style at home. With an easy and simple to use brush on style-creator tool and its exclusive lightening formula, the New Wild Ombrés is your ticket to create the ultimate catwalk worthy dip dye look.

Christophe Robin's quick tips for at-home hair coloring:

1. Part hair into sections from the back.
2. No matter what the length of your hair, always begin by applying the Ombré formula to the hair between the ear and the chin.
3. Then, with the formula on the brush, brush each section of hair from top to bottom.
4. Leave on product according to the desired color intensity.  Then rinse.
5. Style in your own inimitable way – Ombré hair looks gorgeous when hair is tousled or wavy

It really is as simple as that! So why not take a walk on the wild side and get ready to show the world an edgy new style.