MOX iT- Brings German premium online shopping to UAE and MENA audiences via a smart buying experience

MOX iT, the Middle East’s lifestyle e-shopping destination, is giving the discerning Middle Eastern shopper signature offers on some of the world’s top brands. Through the premium and fresh portal www.moxit.com. The MOX iT community is being invited to fabulous experiences across Gadgets, fashion & accessories, adventure, travel, wellness and entertainment.

Falling under the umbrella of MOX Telecom Arabia, the Middle Eastern arm of German telecoms group MOX Telecom AG, MOX iT invites its lifestyle-conscious audience to a smart online buying experience. Same day delivery for most items, a completely intuitive site, and authentic offerings from some of the world’s most recognisable brands, create a sophisticated and alluring shopping destination.

“We combine German reliability and technical know-how with a dynamic retail environment that is very much on trend and stocks the latest styles from premium brands. We have created a convenient, simple and trustworthy shopping journey. We offer customer service 7 days a week, and our customers benefit from a very high level of security. That is why they trust us with their details – 60 percent of our sales are through credit cards. And to this compelling mix, we have added the fastest industry-wide delivery, and unique loyalty programmes where our customer community is rewarded for shopping with us.” said Debbie Baertschi, CEO of MOX iT.

The Middle East is rapidly becoming a hub for online retail, with an estimated 135 million Internet users. Almost 50 percent of consumers across the MENA region have reported making an online purchase once a month, driving B2C E-Commerce sales to an expected USD 15 billion by 2015, up from an estimated USD 9 billion in 2012. Research indicates that online games, computer software, entertainment and accessories are the most popular item categories online.

Debbie Baertschi, CEO of MOX iT, continues: “Our MOX iT community wants genuineness, and cool, laid-back sophistication in what it consumes. Our shoppers value style, but are also enjoy entertainment and adventure. They want to shop smart and find excellent deals but without compromising on quality, trust or convenience. We know our shoppers well and have tailored the shopping experience to their preferences. Our online shop allows us to be available 24/7 to save on expensive retail spaces and costs. It benefits our customers to save on all their favourite genuine brands and experiences by enjoying up to 50 percent less on the prices.”

Online shopping is definitely coming into its peak in the UAE. In fact, 60 percent of surveyed UAE residents say they are planning to purchase a deal online in the next month. MOX iT wants them to experience an online destination that chooses from select brands in established luxury and fashion as well as upcoming trends. MOX iT also wants them to enjoy their shopping journey, and return over and over. The idea is to provide a complete smart buying experience as opposed to a one-off transaction.