POLICE shows off its Power & Energy with its latest ICON

Be ‘You-nique’ with its exuberating fragrance

Powerful, suave and aggressive; the brand Police unleashes its superlative perfume for machos who seek eccentric whiffs characterized by fashion for their ever un-predictable style.  Icon has been created and developed exclusively for Middle East consumers.

A gripping and iconic fragrance playing the woody-ambery notes that play on contrasts. The top is a chase of fruity and spicy facets with Pink Pepper, Cardamom and Strawberry which give dynamism & life while the heart is a game of elegant aromatic notes & deep woody ones with Rosemary, Lavandin and Patchouli. The dry down seals this unmistakable jus with sinuous & enwrapping strokes of vanilla and labdanum. The heady scent has a confident swag to it and is perfect for the urbane who reflects independent poise.

Representing its quintessential symbol, the perfume is packaged in a complex design featuring the falcon, which portrays majesty, transgression and elegance. A distinctive design with extraordinary facets and light-bursts; it makes for an exhibit, an authentic piece of décor. The bottle is semi-transparent with a distinctive dark-blue tonal nuance and is embellished by the light refractions created in the glass. Its shape is very particular, yet easy to hold.

Go ambitious, head strong and fearless with POLICE ICON Eau De Parfum. Priced at AED 264 for 125 ml, it is available exclusively across all Police Kiosks in the UAE.

About Police
POLICE is an Italian heritage lifestyle brand that is a unique, contemporary, and innovative.  Founded in 1983, the company quickly became a market leader in sunglasses.  This business expanded into adjacent categories and in 1997, the first fragrance was launched in conjunction with a century old Venetian perfume house.  Watches and accessories were introduced in 2003 followed by their first apparel line in 2008.

Over the course of its history, the POLICE brand has become synonymous with celebrity alliances and endorsements including Paulo Maldini, Bruce Willis, George Clooney, James O'Sullivan, David Beckham and Antonio Banderas.

About Lvcrae LLC
Founded by Shuja H Jashanmal, Lvcrae LLC, which is based in Dubai, aims to be recognized as a leading retailer partner for new and emerging, beauty & lifestyle brands in the Middle East and Asia.  With over 25 years’ experience in the region, we strive to excel in retail and distribution strategies through traditional and emerging channels and support these channels individually with bespoke sales and marketing activities.  Lvcrae LLC invests in and supports brand growth by establishing stand alone, SIS, and kiosk retail concepts across key locations in the region.  Lvcrae LLC operates Police kiosks across the UAE, The Organic Pharmacy franchise across the GCC,  as well as distributes, REN Clean Skincare, Nougat London bath & body ranges, Moliabal hair accessories, and Rancé luxury fragrances.