Arm yourself with the new limited edition Diamond Attraction Steampod and show off your smooth and shiny hair

Successfully launched a year ago, L’Oréal Professionnel’s cutting-edge hair tool, Steampod, created a steam revolution as it quickly became the most advanced hair straightening tool in the world. Following this launch, L’Oréal Professionnel extends the family range by introducing the brand new Diamond Attraction Steampod.

Arriving in glamorous fresh fuchsia red packaging, the limited edition Diamond Attraction flawlessly lends your hair a diamond-like sparkle topped with a multi-faceted shine.

Four technological innovations work together thereby enabling the distinct advantages that Diamond Attraction offers, namely:

• A water demineralization system for steam of unrivalled purity
• Five temperature settings (from 170 to 210°C) depending on the desired style and hair sensitivity
• An ultra-thin detachable comb to untangle hair prior to application
• High-tech anodized ceramic, adjustable plates for uniform pressure and perfect smoothing from the root to the ends.

Similar to its predecessor, the Diamond Attraction is best used with vapo-activated enriched in Pro Keratin complimentary products: the Protective Smoothing Serum and Replenishing Smoothing Cream.

Fashionable and effective, the Diamond Attraction Steampod is lent a further touch of glamour through its fashionable packaging. Boasting of a young and trendy new look, the precious coffret has been completely redesigned and inspired by stunning Parisian illustrations.

Don’t forget to ask for your golden Heat Resistant Vanity Case to safely place your Steampod after usage but also travel in style!

Recognizing that diamonds are truly a girl’s best friend, L’Oréal Professionnel ensures that no one does diamond-like dazzled hair better than the new limited-edition Diamond Attraction Steampod!

About L’OréalProfessionnel:

2012 will take its place in the L’OréalProfessionnel history books as the year the world was introduced to the brand’s cutting-edge concept, “La MaisonParisienne de la Coiffure” or the Parisian House of hairdressing. World renowned names from the hairdressing and fashion arena jointly welcomed L’OréalProfessionnel’s new philosophy at a grand event hosted by the brand as they prepare to reveal revolutionary seasonal collections and bring to the fore cutting-edge hairdressing prowess. Marking a successful commencement, La MaisonParisienne de la Coiffure partnered with the Paris Fashion Week as the official partner for Hair-dos and prominently lent their touch of grace and sophistication to the models gracing the catwalk for notable fashion designer Elie Saab’s show.