HUPFER Gmbh - 5 Years in the U.A.E &5 Days in GULFOOD

HUPFER® - has completed 145 years of its existence and 5 years since it started its Middle East operations in the DUBAI. A name built on tradition and innovation HUPFER® has been successfully producing user-friendly quality products and systems for the international markets. Julius Hupfer founded the company in 1870 mainly focused on wire products at the time. Today the company with its branches and agencies has a successful presence in more than 40 countries of the world.

HUPFER® chose GULFOOD 2014 as its platform to launch its innovative ISOBOX® mobile heated / refrigerated food transport tray trolleys. The ISOBOX® series comes in heated, refrigerated and neutral modules, it offers various designs & combinations to ensure a suitable model is available to meet every requirement. The principle premise on which these trolleys are designed are to offer the end users maximum flexibility, the individual boxes can be joined one top of another (vertically) or next to one another (horizontally) to form one fused unit. Modular tray trolleys manufactured from high quality stainless steel, with double walled wing doors and easy to maneuver vertical push handles even with open doors, these units offer the highest levels of operational ease and efficiency to the operator. The highlight of this product is the high flexibility it offers to the operators who could use the individual cabinets as heated or refrigerated just by a simple change of module.

The entire HUPFER®  regional and export team along with their distributors were present on the occasion .Mr. Manfred Pohlschimdt ,Managing Director at HUPFER® had a word of special praise and appreciation for all the key regional distributors present on the occasion.

HUPFER® had started its regional operations in December 2008, it was timed with the worst ever recession to hit the region, nevertheless the region’s growth potential coupled with aggressive sales and marketing strategies offered its operations enough reasons to post healthy year on year growth in sales.

“We have always maintained the Middle East and North Africa region has enough inherent growth potential to sustain recessionary trends especially in our business” said Mr. Manfred Pohlschmidt – Managing Director at HUPFER. “We had full faith in the region when we started our operations in Dubai, 5 years back. We are looking forward to the next upward growth trajectory that the region has to offer.”

Mr. Michael Daldrup, Executive Export Manager at HUPFER said

“With constant research and response to market conditions we create high performance and customer focused products and systems in addition to this we carry out consumer tests in our own marketing centre and offer our customers continuous training courses and seminars in order to show them the great benefits of our products. We have had great reviews on the ISOBOX so far and we hope like Europe this region will also accept it well .We chose GULFOOD as our official launch platform due to the high stature it commands today in our industry.”

Mr.Anish Udyawar, Regional Manager – Middle East & India at HUPFER added

“HUPFER is committed to develop and grow in the region, we are gearing ourselves for the bright potential this region has to offer. Our priority towards high quality product development and design, the ISOBOX being one prime example will help us build an environment which will lead to high levels of motivation and enthusiasm among us and our partners. We will continue to research trends and regional needs to offer products that best suit our customers”

HUPFER® offers a wide range of traditional production solutions for cooking and baking, the optimum linking of the logistic functions –Storage , Transportation, Preparation, Organisation, Distribution, heating, refrigeration, regeneration and serving contributes to building a complete process chain in every commercial kitchen.

In its 5 years of operations in the region , HUPFER is proud of its association with almost every reputed property in the region which is using its products.