Malabar Gold & Diamonds introduces affordable Valentine's Day jewellery to celebrate the day of love

Valentine’s Day gold and diamond jewellery sale expected to jump up to 30 per cent this year on stronger economic outlook

Key Points

• Malabar Gold and Diamonds launches heart-shaped gold pendent with a solitaire diamond vibrating to every beat of a person’s heart
• Valentine’s Day gold and diamond jewellery sale expected to jump 20-30 per cent in the week to Valentine’s Day in Dubai
• With UAE economy growing at 5 per cent this year, jewellery sale expected to grow higher on stronger outlook
• In 2014, Valentine's Day is estimated to contribute around $17.3 billion to the United States economy, according to the US National Retail Federation.

Dubai : A heart-shaped gold pendent with a solitaire diamond vibrating to every beat of a person’s heart – is being snapped up by romantic couples at Malabar Gold and Diamond outlets to express their love and emotion as the Valentine’s Day approaches.

Malabar Gold and Diamonds, one of the world’s largest gold and diamond retailers, has recently launched special Valentine’s Day gift items – Heartbeat Pendants – that combine the beauty of both gold and diamond powered by a unique concept and technology that vibrates to a person’s heart beat – and love.

“It’s so exclusive, that they vibrate to every beat of your heart,” Shamlal Ahamed, Managing Director of Malabar Gold and Diamonds, said. “This is one of the best Valentine’s Day offering in the market this season – that combines the beauty of gold and diamond packaged in a unique concept and powered by technology – for the best Valentine’s Day expressions.

This marvellously shaped ‘Heartbeat’ pendant is studded with exquisite diamonds and is available at a special price of Dh1490 and ‘Twin Heart’ pendant for Dh890. With prices ranging from an affordable Dh890 apiece to Dh1490, the product is going to help express the emotion of a lot of would-be lovers who struggle to find the right words for the right moment.

“To make it accessible to all, we have kept the price of the product affordable so that it doesn’t become a burden for customers,” Ahamed said. “We want all of our customers to share their emotion during this global day of love as we believe this day should be observed across all income group.”

Diamonds are a symbol of eternity and the clarity of diamonds reveals its true beauty. The setting of diamonds of the heart shaped pendant with a solitaire is based on a Japanese concept that makes it so vibrant and intense. This amazing pendant with diamonds comprising of 0.28 carats is available with a special gift box specially designed for this magical moment.

Gold and diamond jewellery sale jumps between 20 to 30 per cent during the Valentine’s Day in Dubai. Although statistics on per capita spend on jewellery is not available in the UAE, the Americans usually spend around $133 per capita on Valentine’s Day while Britons spend £119 per capita on the occasion.

In 2014, Valentine's Day is estimated to contribute around $17.3 billion to the United States economy, according to the US National Retail Federation.

As usual, men spend a lot more than women – $113.34 per man vs $56.97 per woman. That's probably because men are, on average, higher earners. Those making $50,000 a year or more will spend $95.21 each, vs $64.65 per person making less than $50,000 in the United States.

“As the Valentine’s Day fever catches the UAE, we expect higher sales this year on renewed confidence and exuberance due to stronger economic growth projected at the backdrop of the country’s Expo 2020 bid win,” Abdul Salam KP, Group Executive Director of Malabar Gold and Diamonds, said.

“With UAE economy growing at 5 per cent this year, jewellery sale expected to grow higher on stronger outlook,” he said.

Apart from their Valentine range, Malabar Gold and Diamonds showcase an incredible collection of rarest designs in gold and diamond jewellery from Italy, Turkey, Bahrain and India to suit the tastes and budget of its different customers. Customers can also choose their Valentine’s gift from their branded jewellery segment that includes Era - Uncut Diamond Jewellery, Ethnix - Handcrafted Designer Jewellery, Mine - Diamonds unlimited, Precia- Precious Gem Jewellery and Divine – Indian Heritage Jewellery.

This offer is valid at their outlets in UAE, Qatar, Kuwait, Saudi Arabia, Oman, Bahrain and Singapore from 29th January to 15th February 2014.

Established in 1993, Malabar Gold and Diamonds have the wealth of experience in serving the discerning customers for over two decades. It is the consistent efforts by their management to deliver more than what they promise that led to their success. Commitment to customer satisfaction, unique designs and value for money are some of the factors that set them aside from their competitors.

Recognising their potential in the Middle East, they have embarked on expanding their footprints across the region. The group is represented in the Far East with 1 outlet in Singapore and is looking for expanding into Hong Kong, Malaysia and Indonesia. The company is also planning to spread their wings to European markets starting with UK and US.