Roger Dubuis announces partnership with Ahmed Seddiqi & Sons

Leading Swiss manufacturer of exclusive luxury watches ROGER DUBUIS, announced a partnership with high-end luxury retailer Ahmed Seddiqi & Sons, which will see a broad range of the brand's select range of timepieces being showcased at elite boutiques in Dubai.

The Geneva-based maison's premium collections will now be available at Ahmed Seddiqi & Sons' boutiques at the ultra-luxurious Atlantis and Burj Al Arab hotels, both of which are regularly visited by a large number of discerning luxury watch aficionados.

“The UAE buyer is renowned for his marked preference for high-end luxury goods which exude exclusivity and style. By tying up with Ahmed Seddiqi & Sons, leaders in the luxury retail business with an in-depth knowledge of the market, we hope to be able to reach a larger number of high-end luxury watch lovers  in the UAE,” said Jean-Marc Pontroué, CEO of Roger Dubuis.

Roger Dubuis has carved out a considerable niche in the market for high-end watches and jewellery across the world, with its cutting-edge designs that give a contemporary look and feel to the extremely intricate craft of fine watchmaking.

Roger Dubuis watches are designed for individuals, who are a class apart, masters of their destiny and trend-setters in every way. The watches easily straddle different worlds and different lifestyles encompassing the worlds of the Incredible Warrior; the Incredible Player; the Incredible Venturer and the Incredible Diva. These are creations that typify the ultimate in their class – true masterpieces, all of them carrying the prestigious Poincon de Geneve, hallmark of ultimate quality.

Among the highlights of the new Roger Dubuis line-up in the boutiques include the spectacular Excalibur 42 automatic in rose gold. Striking over-sized Roman numerals stand out on the dial face with the seconds being counted on a separate dial at 9 o'clock. Powered by the superb RD681 movement, this graceful timepiece comes with a genuine alligator strap with a buckle in rose gold.

Ahmed Seddiqi & Sons boutique details:

Ahmed Seddiqi & Sons:

Atlantis Hotel, Palm Jumeirah, Dubai

Tel: +971 4 – 4220233

Burj Al Arab, Dubai

Tel: +971 4 - 3489000

About Roger Dubuis

Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, bear the mark of all the savoir-faire and expertise of the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand's signatures, and determination its engine. Rich in conceptual creativity and mechanical detail, its collections are inspired by four different worlds: the Incredible Player, the Incredible Warrior, the Incredible Venturer and the Incredible Diva. The Roger Dubuis product lines La Monegasque, Excalibur, Pulsion and Velvet are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, the development of unique skills are all constants of the Geneva based Swiss Maison, which is part of the Richemont Group since 2008. The fully integrated Manufacture Roger Dubuis is the only watchmaker in the world to have all of its precious timepieces embossed with the Poinçon de Genève, a guarantee of finest craftsmanship.

• Website:         www.rogerdubuis.com
• Facebook:      www.facebook.com/RogerDubuisWatches
• Twitter:          www.twitter.com/Roger_Dubuis

About Ahmed Seddiqi & Sons

Established in 1950, Ahmed Seddiqi & Sons is a family owned and run business synonymous with exquisitely designed watches. From its humble beginnings as a single store in Souk Bur Dubai, Ahmed Seddiqi & Sons has thrived to become the largest retailer of Swiss Brand watches in the Middle East, boasting a portfolio of over 54 prestigious brands across 57 locations in the UAE. The passion for luxury Swiss watches is deeply embedded in Ahmed Seddiqi & Sons family. The Board of Directors and Executive Committee is comprised of the second, third and fourth generation of the Seddiqi family.