Garnier Launches ‘Color Intensity' For Women Who Dare To Stand Out

New Intense Mirror-Shine Hair Color Offers The Ultimate At-Home Hair Experience

Dubai 27, January 2014: With Awards season in full-swing, we've seen some of the biggest names in entertainment turning heads on the red carpet, and not just because of what they're wearing. From the Golden Globes to the Grammys, established celebrities and newcomers alike have been daring to stand out and wow us with beautifully intense and glossy hair. But it's not just a look for premiers and award nights or the reserve of the salon, thanks to Garnier's new Intense Color, striking mirror-shine hair is now possible at home, giving every woman the chance to stand out and show the world who she really is.

With 13 intense shades to choose from, Garnier Color Intensity has a shade for everyone and is the perfect everyday accessory for women who want their personality to shine through – and who wouldn't want to be seen for the amazing woman that they are?

So whether you're calm and collected or a larger than life character, a thinker or a doer, laid back or fiery, Garnier Color Intensity has the perfect shade to suit you. A permanent color cream, Garnier Color Intensity has a unique formula and intense pigments for an ultra-visible hair color. Enriched with mother-of-pearls and flower oil, it will also leave you with hair which reflects light and shimmers for a stunning mirror-shine effect.

Easy to use with an exquisite floral scent and incredibly rich creamy texture, it's the perfect way to get intense color and shine in the comfort of your own home. This, combined with long-lasting rich color and 100% grey coverage that lasts up to nine weeks, makes Garnier Color Intensity a must-buy on your next shopping trip.

For more information and to find out which color and shade best suits your personality go to https://www.facebook.com/GarnierArabia.

Garnier Color intensity is available in 13 shades at leading supermarkets and pharmacies and retails at 19.25 AED.

• Garnier Color Intensity is available in 13 shades:
- Browns: Dark Brown; Medium Brown; Golden Brown; Cinnamon Brown; Dates Brown
- Blacks: Intense Black; Ebony Black
- Blondes: Dark Blonde; Medium Blonde; Luminous Light Blonde; Luminous Very Light Blonde;
- Reds: Intense Dark Red; Intense Ruby