Al Yashmac Takes Centre Stage; unveils 2014 collection at Abaya Fashion Weekend

New collection encompasses special tribute to celebrate Dubai's Expo 2020 win

Dubai, January, 2014: Al Yashmac, one of the leading names in Abaya and Jalabiya fashion, has once again captured the true essence of Arabian heritage with its unique adornments in its latest Abaya designs showcased at the Abaya Fashion Weekend 2014, held on Friday, January 17 in Dubai.

The one-day Abaya Fashion Weekend, held at Fashion Catwalk within Dubai Mall, brought the best of Abaya and Jalabiyadesigns from Al Yashmac, as the occasion was chosen for the special unveil of its iconic 2014 Abaya and Jalabiya collection.

In what was a unique tribute to the spirit of Dubai through a very traditional and Arabian identity and pride – the Jalabiya, Al Yashmac showcased four unique and special Jalabiyas with Expo 2020 designs – the first-of-its-kind collection to celebrate the winning bid by any fashion house.

Eng Mohammed Saleh Bin Nasser Bin Samhan, Chairman and MD of Al Yashmac, commented on the new collection and said: “Our unique 2014 Abaya and Jalabiya collection is like never before – for this collection includes a special tribute to the spirit of Dubai, and celebrates Dubai's successful bid to host the Expo 2020. There were four special Jalabiyas which paid a tribute to Dubai's entrepreneurial spirit and were appreciated by one and all. Our insights about thefashion needs inspired us to create this unique collection.”

“We are not creating the association between Jalabiya, Dubai and Expo 2020, we are celebrating it,” added Mr. Bin Samhan.

Al Yashmac has been at the forefront of Arab fashion for almost 35 years. With more than 55 outlets in seven countries, Al Yashmac successfully reinvented the art of designing Abayas, Shelas and Jalabiyas without ever losing the distinct link with Arabian culture.

Jalabiyas in particular are the favorites of Al Yashmac's award-winning designers because of the creative room they offer. This is mainly due to the wide choice of fabrics and colors they can use.

The attention to detail in the new 2014 collection is clearly present not only in the fine touches but also in the accessories. Each Jalabiya can be easily and elegantly matched to a specially designed handbag.

The 2014 collection will be available in all of Al Yashmac's retail outlets alongside their latest designs of Abayas and Shelas.

About Al Yashmac: Unlike any other retail outlet in the Gulf, Al Yashmachas gone one step ahead to develop its very own unique fashion house studio comprising the top award-winning designers who work exclusively to bring the very best in abaya and jalabiya designs. The company offers luxurious high quality fabric with the classiest embroidery for all occasions.

The company operates more than 55 retail outlets operational within the Middle East.Visit the nearest Al Yashmacoutlet today!!! Or shop from www.alyashmac.com

The new AL Yashmac 2014 includes all what differentiates the Arab and Gulf men. The products that will be launched in the market soon, such as Shmagh Al Yashmac, and Al Yashmac perfumes in addition to other products that well known designers are developing them for the men's section under the slogan of “Differentiate Yourself”.