Reebok Unveils the “Unnaturally Quick” ZSeries Running Collection

ZSERIES DESIGN INSPIRED BY HIGH PERFORMANCE ZRATED RACING TIRES

UAE: January 13th, 2014  – In 2014, Reebok unveils its latest running footwear collection, the Reebok ZSeries.  This unique, natural motion product is inspired by the design of high-performance ZRated tires found on exotic high-end sports cars.   ZRated tires are designed for use on cars that travel at speeds in excess of 149 mph (240 km/h) and the treads are engineered for ultimate ground contact and the ability to rapidly move in and out of turns at high speed.  Reebok ZSeries running shoes are designed for high speed performance as well.

AED465ZSeries footwear features a unique foam compound and radically sliced geometry similar to that of a high performance tire for ultimate ground contact and a light weight, cushioned and more responsive ride. The underfoot grooves allow the midsole to flex and expand as the foot does, naturally increasing the edges in contact with the ground to allow rapid acceleration and easy control at high speed.  For additional stability when accelerating in and out of turns, the ZSeries features a strategically placed NanoWeb upper that keeps the foot supported and centered providing enhanced control and stability so that the runner can move laterally with speed and quickness. Combined with a smooth, nearly seam-free upper for an irritation-free fit, the ZSeries is the complete shoe to ensure a smooth, quick ride.

“At Reebok, we are committed to designing innovative, unique performance shoes for runners,” said Bill McInnis, Head of Running at Reebok. “We want to get people out of their comfort zone - to try new running experiences that will allow them to achieve their fitness goals.  We believe in a varied running program of speed, distance and terrain that will help keep the sport fresh and exciting for runners of all levels.  ZSeries is the ideal shoe for the runner looking to push themselves to become faster.”

The Reebok ZSeries footwear is available for men and women from February at Reebok stores and through www.reebok.com. RRP AED465.

Reebok is also introducing Reebok ZSeries footwear in Training and Walking models.