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Ras Al Khaimah, UAE: 9 January 2014 — Intelligent Public Relations & Communications (iPRC) is proud to announce that Bin Majid Hotels & Resorts, a growing hotel chain in the Gulf region, has appointed them as their PR agency of choice. Intelligent PR will be supporting Bin Majid Hotels & Resorts to integrate PR and Marketing campaigns throughout the year. The brand which has been running successfully since 1978 amuses blend of traditional Arabian hospitality and modern luxury currently has five hotels under its wings – Beach Resort, Beach Hotel, Acacia and Mangrove – all located in the emirates of Ras Al Khaimah, a booming tourist destination and Nehal in Abu Dhabi. “We are extremely excited to be on board with Bin Majid Hotels & Resorts,” says Mohamed Hilal Al Mazrooei, Chairman of iPRC, “We aim to open up their channels of communication to their target markets, exceed all their communication objectives as well as elevating the hotel's profile and showcasing Bin Majid Hotels' timeless style, impeccable service standards and unique amenities within the target market.” The agency is tasked with implementing a multi-faceted communications campaign to raise Bin Majid Hotels and Resorts' brand awareness among local and regional markets and support its sales and marketing efforts.
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