INTERSPORT opens first Eastern Province store

Dammam hosts KSA's 2nd INTERSPORT store paving the way for further expansion in the Kingdom for the world's biggest sports retailer

Dammam, Dec 16, 2013: INTERSPORT, a retail brand of the Al-Futtaim group and the world's leading retailer in sports goods has opened its 2nd KSA store at Dammam's Othaim Mall today. The opening of INTERSPORT's first outlet in the Eastern province, follows the opening two months ago of its inaugural KSA store in Jeddah. Dammam will be the precursor of the brand's arrival in the Kingdom's capital city, as Riyadh will become the third Saudi city to welcome INTERSPORT.

INTERSPORT's expansion in Saudi Arabia is well timed to coincide with the buildup to the 2014 FIFA World Cup, as the football-crazed nation gears up for an exciting footballing fest next summer.

“The key factors driving our arrival and growth plans in Saudi Arabia include the rising population of 30 million people and the value of the retail sector in general, which is put at SR 276 billion by the end of 2014. According to a recent report published by Century21 Saudi, as nearly 60 per cent of the population are youths and with retail accounting for 17 per cent of the Kingdom's GDP, this is a robust and healthy market that we can't afford to be absent from,” said Mohsen Saroufim, Retail Operations Manager, INTERSPORT.

“With more than 5,400 affiliated sport specialist stores in 42 countries, INTERSPORT has the worldwide leading position in the sporting goods retail market and we are very excited to have made inroads into the lucrative Saudi market,” he added. Dammam shoppers will find all items relating to their preferred sporting activity or sports fashion items at this latest INTERSPORT outlet. The store is designed to focus on the layout of products by sport so that all items can conveniently be found together, while catering to all levels from beginner to athletes.

“True to our mission of bringing sport to the people, our newest store aims to offer our customers the best products by the best brands at the best prices. To add to our extensive product line, we also have helpful and knowledgeable store staff always keen to offer tips and help customers,” added Saroufim.

The new INTERSPORT store features world-class brands such as Adidas, Nike, Reebok, Asics, Puma, Wilson, Babolat, Spalding, Speedo, Polar and Giant. INTERSPORT is also the exclusive retailer for the Energetics, McKinley, TechnoPro, ProTouch, Firefly and Etirel brands. The outlet carries a wide range of specialist equipment and apparel for many indoor and outdoor pursuits including soccer, rugby, basketball, volleyball, fitness, gym equipment, tennis, squash, badminton, table tennis, swimming, diving, water sports, mountain, road and kids' bikes, scooters, skates, camping, climbing adventure, sunglasses, sports nutrition and triathlon.
For more information, customers can visit www.intersport.ae.