Vatika launches two new variants of Enriched hair oils in the Middle East

Dubai, UAE – 13 November, 2013 – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the recent Middle East launch of Garlic Enriched Hair Oil and Black Seed Enriched Hair Oil, the two new light variants of its Vatika range of hair oils. Fortified with natural ingredients that have been in use in the Arab world for ages, the new variety of the Vatika Enriched Hair Oil have been specially formulated to treat common hair problems including hair fall and breakage, and weak and dull hair for women living in the region.

Vatika Garlic Enriched Hair Oil prevents hair from breakage and fall, boosting healthy and long hair. It is enriched with garlic, which is known to uphold natural hair growth being a rich source of mineral and vitamins. Garlic has been used as part of the natural hair loss treatment for long, as it improves blood circulation in scalp, removes harmful toxins from the surface of the scalp and makes hair roots stronger. Vatika Garlic Enriched Hair Oil rejuvenates hair follicles, imparts extra body and shine and fortifies hair strands, resulting in naturally thick and long hair.

Vatika Black Seed Enriched Hair Oil revitalizes dull, dry and weak hair to make them healthier, thicker and shinier. The black seed herb is known for its healing properties worldwide for thousands of years and is widely regarded as the “Seed of Blessings.” The specially formulated Vatika Black Seed Enriched Hair Oil has all the benefits of the legendary herb and contains essential minerals to provide complete protection to malnourished hair, promoting revitalized stronger and lustrous hair.

Manish Singh, Senior Marketing Manager, Dabur International, said: “The unusually long and dry summers of the Middle East makes it difficult for the women in the region to maintain healthy and shinning hair. The problem is further aggravated by the quality of the water in the region resulting in dry and dull hair that tends to break and fall. To address these common hair problems, Vatika has launched two new variants for its Enriched Hair Oil range, Garlic and Black Seed, to arrest hair loss, strengthen weak hair, impart new shine to hair and enhance healthy growth.”

The women in the Middle East have always used natural oils to maintain healthy, thick and long hair. Vatika's Garlic and Black Seed Enriched Hair Oils are formulated with the same herbal products without the strong smell associated with natural oils, are non-greasy and easy to wash off, and can be incorporated in daily hair care regime. Both the variants are available in 200 and 300 ml pack sizes.

Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur's International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of existence.