Al Hamra Mall sees immediate increase in Footfall on Completion of Extension

Al Hamra Mall has increased its leasable space by 35%

12th November, 2013, UAE: Al Hamra Mall, the only shopping mall in the southern part of Ras Al Khaimah, has completed its expansion and saw a 36% increase in footfall over last month's Eid Al Adha, with VOX Cinemas opening the biggest cinema screen in the Emirate and FunVille opening.  Existing retailers and food outlets reported that their sales had reached record numbers. 

Al Hamra Mall has increased its leasable space by 35%; and as well as VOX and FunVille, will include new fashion stores and dining options to satisfy the demands of the multinational population of Ras Al Khaimah and the growing number of international tourists.

Wesam Aldora, Al Hamra Mall Manager, said “We are delighted to finish the expansion of the mall, and with the opening of VOX Cinemas and FunVille, we can now cater to a larger audience. We are confident the expansion will attract and bring more visitors thus giving residents and tourists in the Al Hamra area additional entertainment options. With other new developments happening around the Village, the future is bright and we will continue to give visitors the best shopping experience possible”.

Al Hamra Mall has seen significant improvements over the last few years; their strategy is to create the most compelling new retail destination in Ras Al Khaimah, which supports the city's growth in population and tourism, especially in that area of the Emirate. The expansion will also bring other fashion, lifestyle, entertainment and restaurant brands, such as F&F, Gocco, Johnny Rockets, Pan Emirates, Dwell, Hertz, Chili's, Papa John's Pizza and The Face Shop, to name but a few.  Shoppers can experience the special ambience of Arabic styled walkways in what is said to be one of the most attractive malls in the UAE.

The opening of VOX Cinemas means local movie buffs can now enjoy a superior cinema experience with the introduction of a new 8-screen cinema in Al Hamra Mall. 

“VOX Cinemas are proud to be the leader in the concept of luxury cinemas and we are delighted to bring this premium experience to residents and visitors to Al Hamra Mall,” said Cameron Mitchell, CEO of Majid Al Futtaim Cinemas. “Movie-goers in Ras Al Khaimah will now be able to enjoy the latest blockbusters in a variety of different ways, including our ‘big-screen' VOX MAX concept, which will be the largest cinema screen in the Emirate, and our luxury VOX GOLD concept.”

VOX GOLD adds a touch of class for those who want to watch the latest movies in the ‘ultimate cinema experience'.  The VOX GOLD cinema will offer a more exclusive experience with fully reclining armchairs and adjustable footrests arranged in pairs with their own private table and unsurpassed levels of service allowing you to order drinks and snacks throughout the movie.  All standard cinemas offer value oriented standard seats and upgradeable VIP seat options, with all 8 screens fully digital of which 4 are 3D-enabled showing more sessions and movie selections than any other cinema in Ras Al Khaimah. 

Fun Ville, a brand new indoor concept in UAE will provide children entertainment and edutainment when visiting the mall which will include community activities, games and many other attractions. Fun Ville centre at Al Hamra Mall houses Fun N' Learn play area that is designed to engage younger children with arts & crafts, singing, dancing, colouring, and pretend play. Fun ‘n Learn allows children to make choices, achieve crucial developmental milestones and have fun while they are learning in this process. A selection of popular rides that enjoy a huge fan following like Top Dancer, Bumper Cars, Beach Safari, are also present at this centre.