Ideal Standard Unveils Innovative Design Collection at ICS 2013 as Founder Sponsor

Ideal Standard, (www.idealstandard-egypt.com), the world's leader in bathroom design and manufacture, announced its participation in this year's International Ceramic and Sanitary exhibition (ICS) as a founder sponsor. ICS 2013, held in Cairo from November 14-17 2013, is the Middle East and Africa's largest dedicated event for ceramic manufacturers.

Commenting on the announcement, Mr. Ahmed Hafez, Chairman and Managing Director, Ideal Standard International Egypt stated, “We're delighted to be participating again as a founder sponsor of ICS 2013 and renewing our partnership with the region's foremost event for ceramic manufacturers.  At ICS 2013, visitors will be able to witness our exciting new lineup of innovative bathroom and kitchen solutions with breakthrough ‘green' water saving features.”

Ideal Standard utilizes the highest design principles, innovative European technology and skilled craftsmanship, bringing users a broad array of unique solutions such as its specially crafted kitchen fittings the Retta, Active, Nora and Mix collections.  While its portfolio of ceramic products Softmood, Connect, Simplicity, Ventuno, and Simply U embodies Ideal Standard's pioneering ‘A Beautiful Use of Space' concept.  All products caters to the exacting needs of end users as well as developers of hospitality and large scale construction projects

“Our ‘A Beautiful Use of Space' concept exemplifies Ideal Standard's philosophy of designing products around our users' multi-faceted needs.  We believe a bathroom should be a living space, not just a functional space.  The pioneering concept, coupled with our exemplary design transforms the bathroom into whatever space a user chooses,“ explained Eng. Maged Ayoub, General Manager, Commercial Ideal Standard Egypt.

Ideal Standard's solutions are the culmination of a lengthy design process and collaboration with many of the world's leading award-winning designers.  Blending superb form and function, eminent designers such as Jasper Morrison, Francco Bertoli, David Chipperfield, Robin Levien RDI, Cornelia Thies and ARTEFAKT have all been commissioned to develop special collections.

Present in Egypt since 1983, Ideal Standard operates 6 internationally certified plants.  Together they form Egypt's only integrated supply chain for bathroom solutions and products.

Through 20 country-wide customer service centers, a toll free number, 19696 and a network of 24 distributors throughout Egypt, Ideal Standard is dedicated to consistently providing its customers the highest levels of excellence in terms of innovative products, prompt customer care and superior after sales.