Brand Knew launches APP for both Android and Apple

Brand Knew, the magazine that provides a distilled 360 degree essence on the world of brands and branding, has launched Apps for both the Android and Apple. The Apps can be now downloaded from the Apple App store and Google Play. Brand Knew is published monthly in both print and digital formats by the Dubai based New Age Brand Marketing consultancy ISD Global. The digital edition can be accessed on brandknewmag.com “Media consumption touch points are rapidly changing. While there is a serious desire to consume content that is relevant, the mode of consumption is multi faceted. The on the go, ever connected community is seeking and expecting content on both conventional devices and mobile platforms. The reason to go with the Apps for Brand Knew that will address the need of this community be it on Android or Apple platforms was only a natural extension of the distribution. It broadens the reach and offers another platform to connect with an audience that wants the empowerment and flexibility, at all times”, averred Suresh Dinakaran, Group CEO of ISD Global and Managing Editor of Brand Knew.

Its an App, App, App world and media platforms, especially that reach out to audiences that have a busy lifestyle yet want to stay connected with what is relevant, therefore have to create touch points that resonate with the need of the hour. “The print version of Brand Knew has a well defined audience. And so does the digital edition (www.brandknewmag.com). But, there is also some overlap of readership as these audiences cross pollinate platforms based on need and flexibility. So, it makes immense sense for a magazine like Brand Knew to be fulfilling the need at all possible consumption touch points. That aside, initiatives such as these also help generate inorganic audiences who otherwise stayed away from consumption due to a lack of availability of an alternative platform,” remarked Andre Van Helsdingen, Associate, Brand Success at ISD Global, the publishers of Brand Knew. Brand Knew reaches out a vast multitude of readers most prominent among them being business owners, entrepreneurs, CEOs, Brand & Marketing Heads, Ad Agency professionals and last but not in the least students of Marketing & Advertising. With a content profile that is global yet locally relevant and features that walk the talk, Brand Knew offers a non perishable compendium of distilled branding intelligence that can be migrated to action by the marketing and branding fraternity.