Madi International Supports Dubai's Expo 2020 bid

Dubai, 2013: Madi International – one of the leading distributors of internationally reputed professional beauty brands across the entire Middle East, has announced its support of the United Arab Emirates' bid to host World Expo 2020 in Dubai. The successful bid will be announced in November 2013.

Madi International is supporting Dubai's bid by reinforcing the message through various channels, including their marketing collaterals, print and television advertisements, email signatures as well as through branding in their showroom.

An exclusive distributor for internationally reputed brands in hair care, skincare, nailcare and makeup, Madi International is a leading name in the beauty industry and the go-to destination for the beauty professional. Madi is reinforcing its commitment to building UAE's reputation in the global marketplace by supporting an event which has tremendous global scope.

If Dubai wins the right to host Expo 2020, it will help create over 277,000 jobs and is expected to contribute over €28.8 billion to Dubai's GDP and €17.7 billion (Dh86.2 billion) in added value to its economy, according to the Expo 2020 organizers.Expo 2020 is expected to attract 25 million visitors during the six months between October 2020 and April 2021, 71 per cent of which would originate from outside the host nation for the first time in the Expo history.

Mohammed Madi, President of Madi International Group, said: “It is a matter of immense pride for Madi International to support the UAE's bid to host Expo 2020 in Dubai. The Emirate is uniquely positioned to host an international event of this scaleand this event will be a great magnet for tourists, visitors and business professionals from across the world. As one of the leading names in the UAE beauty sector, we feel it is our duty to endorse and support such initiatives.”

He added: “Madi International is a key player in the business landscape here and if Dubai wins this bid, it will not only benefit the infrastructural, retail and hospitality sectors, but will also cascade into other related sectors. With an event of such huge magnitude, this will lead to Dubai becoming a leading commercial and tourism destination in the long-term. We earnestly hope to welcome the world to the Expo 2020 in Dubai.”

If Dubai's bid is successful, it will become the first city in the Middle East, Africa and South Asia region to host a World Expo. Dubai is competing with three other cities – Sao Pauloof Brazil, Izmir of Turkey and the Russian city of Yekaterinburg– to host Expo 2020.

The winning bid will be announced on November 27, 2013 in Paris following a vote by the 167 member nations of the Bureau International des Expositions, the intergovernmental organization in charge of overseeing the calendar, bidding, selection and organization of World Expos.

About Madi International:Madi International is one of Middle East's leading distributors in the beauty industry. Its mission is to provide all beauty admirers with the latest &the most sophisticated beauty products, equipments, education -- in brief complete beauty concepts, services and solutions. Madi International is an exclusive distributor for internationally reputed brands in hair care, skin care, nail care, makeup, salon/spa equipment and furniture.

Madi International's distribution network in the Middle East covers the whole of UAE, Qatar, Oman, Kuwait, KSA, Bahrain and Lebanon.