The Lady Design ‘Oceanic' Collection brings the serenity of the sea home

15 September 2013 - Jotun's innovative Lady Design brand was launched this year and offers six exciting new collections that empower their consumers to show off their distinct personalities on the walls of their home.  Based on the latest market needs and trends, the collections were created in collaboration with renowned celebrity interior designer Mona Hussein.

Mona explains further, “People are demanding a lot more these day. They don't just want the same old boring thing everyone else has. They want something unique, something distinctive, and something that shows off their individual sense of style. And by offering customers creative ways to reflect these needs, Lady Design from Jotun creates endless new options and possibilities.” She also highlights the benefits of wall design, “With a wall design you could easily replicate the effect of an expensive art piece. It's also great if you need to add texture to a space. With design wall paints it's so easy to replicate a natural material at a reasonable cost, and best of all it's changeable so you can always replace and update it quite easily whenever you get a bit bored.”

The Lady Design Collections offer six distinctive worlds of style, colour, texture and inspiration – ensuring a look for every personality. There's the rustic, nature-inspired look of the Natural Collection; the opulent, Arabian vintage inspired look of the Elegance Collection; the cutting-edge, bold appeal of the Modern Collection; the urban, art-inspired look of the Galleria Collection; the timeless, ancient stone-inspired look of the Historic Collection; and of course the calming, seaside-inspired look of the Oceanic Collection.

“The Oceanic Collection is a tribute to the peacefulness that comes from being by the ocean”, Claudio Iurilli, Regional Marketing Director, Middle East, India, & Africa of Jotun explains, “inspired by colours and the hidden natures of the deep blue, this collection allows consumers to dive into a world of serenity and surround themselves with shades and textures of everything from the sea, from turquoise seawater to grainy sandy beds.”

Iurilli also expands on the type of individuals who would be attracted to the Oceanic Collection, “These are people who are inspired by the sights, sounds and calmness of the sea. They live hectic, fast paced lives, and are looking for balance – when they get home all they want is peace and quiet - a sanctuary where they can totally escape the hustle and bustle of life and reconnect with their souls.”

The several idyllic designs in the Oceanic Collection include BLISSFUL WATERS, a design that works perfectly in the bedroom, allowing the occupants to drift into sleep on the waves of the ocean; BREEZE, a design reminescent of a gentle sea breeze on a Summer's day; CRYSTAL CORAL, a design with a mixture of glossy and matt surfaces that mimics the sparkle and shine of pieces of coral; SANDY BEACH, a design which brings to mind the feeling of walking barefoot on the sand; and SERENITY, a design that captures the slowly changing colours of the sun setting over the ocean.

With this restful collection, consumers are offered the chance to combine their love of the ocean with the love of their personal home spaces. And together with the other five Lady Design Collections, the Lady Design Oceanic Collection from Jotun is innovating the wall design paints segment.