"Millward Brown" launches its Global Qualitative boutique "FIREFLY" for the region

Leading Media and Brand Research firm “Millward Brown” launches its Global Qualitative boutique “FIREFLY” for the region

• Study conducted using company's proprietary digital platform, Ideablog revealed findings on “The power of insight & how it can transform brands & communication”
• Digital advertising is forecasted to be the fastest growing media platform in MENA   over the coming three years, growing at an average of 35% per year
• Saudi Arabia 2nd largest population on twitter in the world

Dubai, UAE: Sep 15, 2013……………..Millward Brown, one of the world's leading research agencies and experts in effective advertising, marketing communications, media and brand research launched “Millward Brown Firefly”, their Global Qualitative Boutique, at an event held in Dubai recently. Firefly combines the boutique quality and creativity of qualitative agencies, with the global reach and resources. It was created by Millward Brown to drive brand success, collaborating seamlessly to provide brands with the brightest creative and strategic research possible.