Yummie by Heather Thomson launches in the Middle East Revolutionary Shapewear for a Slimline Figure

Dubai, United Arab Emirates, 28th August  2013 – Yummie by Heather Thompson is a successful, New York based, shapewear brand. Since launching in 2008 the brand has expanded globally and is now branching out in stores across the region with partner Tiki Style Middle East, together bringing the region Yummie's revolutionary shapewear that combines both comfort and fashionability.

The increasing popularity of trends such as bodycon, low-cut jeans, cropped tops, and clingy knit dresses has meant that women desire a functional resolution for “muffin tops” and “body bumps”. Yummie was created as an attractive shapewear solution which smoothes for a slimmer look without compromising on comfort. The comfort of Yummie means that women can wear each piece from daytime into the evening. The unique feature of Yummie is the look of each piece which unlike other shapewear is aesthetically pleasing and fashion forward.

“No matter how young, fit or slender you are, sometimes a bulge cannot be avoided.  Yummie can help all ages, shapes and sizes. It's the first shapewear on the market that is  designed to be fashionable, chic, comfortable and sexy.” Heather Thompson, Head of Yummie Tummie™

Yummie is split into four core ranges: intimates, ready-to-wear, denim and leggings. For shapewear the intimates' collection provides a range of underwear, slips, body suits and tank tops which can be worn underneath a regular outfit.

‘Yummie by Heather Thompson' is the ready-to-wear collection which includes dresses, tops, skirts and jackets.
Yummie Denim which was launched in 2011 provides jeans that lift, support and slim. The final range,  launched last year, is was leggings that offer 360° shaping throughout the waist and legs.

Yummie is a leading hybrid of fashion meets function and an accessory that can be worn for any occasion and any body type to make women feel confident, comfortable and stylish.  It's a modern collection of wardrobe layering basics that are meant to be seen.  Each piece smoothes and shapes to take pounds and bumps off a woman's appearance. Recognized as a leading innovator in shaping technology, Heather Thomson has been issued a number of patents for her designs.

Yummie Tummie is available to purchase in Dubai at Rivaage, Saks Fifth Avenue, Bloomingdales in Dubai Mall and Blush and Bloom.
Expansion soon across the whole Middle East.