Dubai Shopping Malls Group announces its Millionaire Campaign

• The Millionaire promotion will offer one lucky winner a chance to AED 1 million in cash.
• 18 malls to participate in the Millionaire Campaign.
• Indian wins diamond and gold jewellery gift vouchers worth AED 50,000 during Eid in Dubai promotion.

Dubai, 16th August 2013: Dubai Shopping Malls Group (DSMG) ‘Eid in Dubai' campaign this year held a lot of surprises for families spreading festivity and holiday cheer. To add to the excitement the Group has announced the final phase of its campaign titled ‘The Millionaire Promotion'. Shoppers who spend AED 200 at any of the participating malls are entitled to a raffle coupon which can be entered into a draw. The promotion will offer one lucky winner a chance to win AED 1 million in cash.

Majid Al Ghurair, Chairman, Dubai Shopping Malls Group commented saying, “The first two phases of our promotion this year has led to an exceptional increase in sales and footfall for our participating malls and we are expecting the final phase to exceed the evolving needs of the shoppers and participating malls.”

The Eid in Dubai edition of the promotion concluded over the weekend with a total winning of AED 2 Million making dreams come true for many. One of the winners thrilled at the wind fall was 44 year old Devendran Arumugam who won gift vouchers worth AED 50,000 as part of the Eid in Dubai promotion. His shopping in Burjuman for a new mobile brought him luck. Hailed from Madras, India, Devendran distributes the Arabic local newspaper around the city for a living. He has been residing in Dubai for the last 11 years and has repeatedly tried his luck in raffle draws around town but never won before. 

When asked about his reaction to the win, he expressed his joy saying “Initially I did not believe it to be true. I assumed it was one of my friends joking with me, however once I knew it was for real I was completely awestruck at the same time elated with joy. I couldn't believe that I out of all the people won the prize, it was the happiest day of my life”, he said.

Just like any loving father, Devendran plans on investing the money for his children's education and spend the remaining on his family. Currently he is busy contemplating whether or not to fly back to his home country to further celebrate this joyous occasion with his loved ones.

DSMG's Millionaire promotion is a part of the three month long campaign ‘Summer is Dubai' which offers winners a chance to win a whooping AED 5 Million phased across DSS (7th June to 7th July), Eid (1-14 August) and Millionaire Promotion (15 August -7th September).

The mall fraternity participating in the campaign includes; Al Barsha Mall, Al Bustan Centre, Al Ghurair Centre, Almulla Plaza, Arabian Centre, Bin Sougat Centre, BurJuman, Century Mall, Dubai Marina Mall, Dubai Outlet Mall, Etihad Mall, Ibn Battuta Mall, Lamcy Plaza, Madina Mall, Mazaya Shopping Centre, Oasis Centre, Reef Mall, and Time Square Center.