Fashion Forward Announces Launch of ‘The Garden' Retail and Exhibition Hall

The Garden will showcase Middle Eastern accessory and lifestyle designers, to complement the catwalk shows

DUBAI, United Arab Emirates, 5 August 2013 – As part of Season Two of Dubai's leading fashion event, Fashion Forward (FFWD), event organisers have announced the launch of The Garden – a retail and trade gallery, dedicated to the sale of accessories and lifestyle items, by designers originating from or living in the Middle East.

As a result of the high demand for the Season One ‘pop-up shop', Fashion Forward has expanded on the opportunity for the consumer to engage directly with innovative and creative designers of the region, by introducing The Garden. The exhibition space will run from 15th - 17th October, and will house individual booths for designers to transform to reflect their own vision, allowing for buyers to browse the collection and meet the creators behind the works.

The Garden has been introduced with the aim to harvest local talent and to watch it bloom, each season. All items on sale will be between the AED300 - AED6,000 price bracket, with pieces ranging from fashion accessories, jewellery & handbags.

Lifestyle and accessories designers who are interested in participating in The Garden from 15th - 17th October, for Season Two, can fill out the online form at www.fashionforward.ae or email the team via thegarden@faashionforward.ae.

The bi-annual fashion platform will return to the Madinat Jumeirah from 15th-18th October, and will continue to establish itself as one of the region's definitive movements to foster growth and enrichment for designers, the Middle East's retail sector and the industry as a whole.

About Fashion Forward (FFWD)

Fashion Forward (FFWD) is the definitive fashion platform for Dubai and the Middle East -- a fashion movement which provides a platform and a progressive direction for fashion.  Key components of FFWD include catwalk presentations by established and emerging designers in the Middle East, the Fashion Assembly (previously Fashion Forum) – an educational module to foster industry discussion.

www.fashionforward.ae