Dermoviva soaps continue steady growth in AED 1.5 billion MENA personal cleansing market

August 5, 2013: Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has revealed that its Dermoviva Soap range continues to maintain steady growth in the MENA bar soap segment which accounts for a solid 70 per cent of the region's AED 1.5 billion personal cleaning market.

Dermoviva soaps are doing considerably well and offer four unique variants - Antibacterial, Fairness, Moisturizing and Anti-Ageing, all of which are especially suited for the region's climate:

Dermoviva Antibacterial Soap is enriched with natural skin protectant complexes that fight germs and bacteria while providing intensive nourishment and protection. Its olive content with natural proteins acts as a powerful antiseptic and antibacterial agent. Black seed with essential proteins and nutritional oils penetrates deep into the skin to provide nourishment, while jarjeer, an antioxidant, stimulates natural detoxifying enzymes.

Dermoviva Fairness Soap contains natural skin lightening complexes that gently cleans the skin to provide an even, fairer and radiant tone. Its saffron content with anti-bacterial properties kills bacteria in the skin that causes dark spots. Sandalwood with antiseptic and germicidal properties clears dead skin cells while turmeric, a safe and effective skin lightening agent, evens out skin discolorations.

Dermoviva Moisturising comes with natural hydra boosting complexes that gently cleanse while giving intense hydration and moisturisation to make the skin soft and supple. Its aloe vera ingredient replenishes lost moisture while almond oil, an effective emollient, penetrates the skin and protects the natural moisture barrier. And honey a natural humectant, attracts and retains moisture.

Finally, Dermoviva Anti-Ageing Soap is enriched with natural skin rejuvenating complexes that fight signs of ageing and restore a youthful glow. Chamomile, an ingredient with antioxidant properties, neutralizes the harmful free radicals that deteriorate skin cells. Nettle extract stimulates collagen synthesis resulting in younger-looking, healthy skin.

“The strong demand for our Dermoviva range of soaps shows that Middle Eastern consumers want beauty products that are both natural and complementary to their unique lifestyle and environments. At Dabur International we have made it a tradition to create health and beauty products that are based on the science of nature. Our Dermoviva soaps continue our spirit of using nature's gifts to draw out the natural beauty within us all,” said Vivek Dhir, Chief Marketing Officer, Dabur International.

Dermoviva soaps provide natural solutions to common skin problems with the help of natural ingredients such as Olive, Saffron, Aloe Vera and Chamomile. The range uses one of the best kind of ‘soap noodles' that have 79 per cent Total Fatty Matter content, providing it with exceptional moisturizing abilities above those of market-leading brands. Dermoviva soaps use natural ingredients to provide healthy and beautiful skin.

Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur's International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.