• Organised with the participation of 18 malls, DSMG's Eid in Dubai initiative will significantly contribute in increasing the visitor base. • 12 lucky winners get a chance to win gold & diamond jewellery gift vouchers worth AED 50,000 each over three days of Eid. • A mega draw will offer 4 winners an opportunity to win gold & diamond jewellery gift vouchers worth AED 100,000 each. • A ‘Scratch and Win' component has been introduced to offer shoppers prizes totalling up to AED 1 million. Dubai, July 31, 2013: With Eid celebrations underway, Dubai Shopping Malls Group (DSMG) the umbrella organisation of shopping malls in Dubai has rolled out the red carpet for its second phase of promotion titled ‘Eid in Dubai' offering shoppers an opportunity to win prizes worth AED 2 Million. Organised in collaboration with 18 participating malls, DSMG's ‘Eid in Dubai' initiative will significantly contribute in increasing the visitor base by attracting tourists from around the world with its innovative campaign. Commenting on the innovative promotion for its second phase of Summer is Dubai campaign, Majid Al Ghurair, Chairman, Dubai Shopping Malls Group said, “Eid is a festival of sharing and giving and we are extremely delighted to be part of this fantastic initiative by Dubai Festival and Retail Establishment (DFRE). Our ‘Eid in Dubai' campaign is a testimony to our continued co-operation and support extended to DFRE's initiatives by DSMG's member malls. As part of our social responsibility DSMG is committed to participating in events that significantly enrich our communities and underscore our deep-rooted values. In keeping with this philosophy, our ‘Eid in Dubai' promotion aims to elevate the festive spirit during the season's celebrations. Moreover, our buoyant promotions have always been strategic, carefully designed and have had tremendous success in boosting tourism to the city. We are confident that the promotion this year will surpass all expectations and offer our visitors a memorable experience as they derive an extra value when they shop at any of our participating malls.” DSMG's ‘Eid in Dubai' campaign this year holds lots of surprises for families and this promotion will definitely add to the festive atmosphere of the most awaited celebration. Shoppers who spend AED 200 at any of the participating malls are entitled to a raffle coupon which will be entered into the draw. The promotion will offer 12 lucky winners a chance to win gold & diamond jewellery gift vouchers worth AED 50,000 each over three days of Eid. Additionally, 4 winners will have an opportunity to win gold & diamond jewellery gift vouchers worth AED 100,000 each at a mega draw held on 14 August 2013. Moreover, as part of the ‘Eid in Dubai' promotion; DSMG has incorporated a ‘Scratch and Win' component where shoppers can avail prizes totalling up to AED 1 million. DSMG's ‘Eid in Dubai' promotion is a part of the three month long campaign ‘Summer is Dubai' which offers winners a chance to win a whopping AED 5 Million phased across DSS (7th June to 7th July), Eid (1-14 August) and End of Season (15 August -7th September). The mall fraternity participating in the campaign include; Al Barsha Mall, Al Bustan Centre, Al Ghurair Centre, Almulla Plaza, Arabian Centre, Bin Sougat Centre, BurJuman, Century Mall, Dubai Marina Mall, Dubai Outlet Mall, Etihad Mall, Ibn Battuta Mall, Lamcy Plaza, Madina Mall, Mazaya Shopping Centre, Oasis Centre, Reef Mall, and Time Square Center. Just as the city's population representing people from various nationalities and diverse cultural backgrounds have joined hands to celebrate Eid celebrations in Dubai, the malls have also got together to ensure a hugely successful festival for its visitors through DSMG's ‘Eid in Dubai' promotion.
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