Flake's Dip Into Your Dreams Competition Winner Announced!

The search for the Middle East's most inspiring woman is over! Nour Shouly is crowned the winner of Flake's Dip Into Your Dreams contest, garnering a remarkable $10,000 cash prize!

DUBAI, UAE. – 28 July, 2013: Flake has finally announced the winner of its regional Dip Into Your Dreams competition: Nour Shouly, an avid education aficionado. The popular chocolate brand first inaugurated the contest in early 2013, in conjunction with the launch of the new delectable Flake Dipped; the pioneering initiative set out to identify inspirational women – from across the region – that aspire to make a difference in the world.

In effect, the Dip Into Your Dreams competition saw a slew of women share their goals and lifelong objectives on Flake Arabia's Facebook page; from there, three women, including Shouly, were shortlisted to enter phase two of the contest. The winners then went head-to-head for the chance to win the remarkable grand prize; all they needed to do was obtain the most votes on their YouTube videos, where they can be seen talking about their dreams.

Despite steep competition, Shouly's YouTube videos received a staggering 2,177 likes, making her the clear favorite to win the $10,000 cash prize. The truth is, Shouly's unyielding passion for education was evident throughout the contest; her strong dedication to enhancing the quality of her life through her studies set her starkly apart from the very beginning.

Indeed, Shouly plans to use her generous cash prize to fund her education as she believes this will help better her life and future. In fact, this has been her dream all along: to educate herself, work to be better and excel in life.
“We are so pleased to announce that Nour Shouly has been crowned the winner of Flake's Dip Into Your Dreams contest,” said Jana Trepesova , Flake's Brand Manager. “We hosted this riveting competition to encourage women in the Middle East to shatter their inhibitions, transcend their fears and reach the height of their ambitions. Nour's love for education perfectly epitomizes this vision. She proved early on that she absolutely had what it takes to win, and now, we can't wait to see her turn her wonderful dream into a reality. Congratulations once again Nour!”

Ms. Shouly echoed that statement, adding: “I can't believe that I won! I am so elated to be able to fulfill my dreams, achieve my lifelong goals and lead the life that I have always wanted. I would like to express my sincerest gratitude and appreciation to Flake, for providing me with this incredible platform; it is a true honor to be recognized by such a coveted chocolate brand. I am beyond excited to embark on this new journey!”