e-junior Celebrates Ramadan with Children

- TV Channel kicks off fun day for orphans and children with special needs

Abu Dhabi-UAE: 27 July 2013:  e-junior, the exclusive children's television channel on eLife TV, embraced the spirit of the Holy Month of Ramadan with a special event for orphans and children with special needs.

Held in collaboration with the Ministry of Social Affairs and Dubai Handicap Center, the event was conducted with the support of Etisalat and featured art workshops and sports competitions. As a special surprise, Dana the popular Emaratai cartoon character, also dropped in to greet and meet the children.

Furthermore, senior representatives from key sponsors, Crocs, Fuala, STAEDTLER and Dana and Friends, spent time with the children and handed out free gifts and prizes.

Fatiha Bensalem, Sr. Manager/e-junior, Etisalat, said, “Ramadan is a month of sharing and giving and we wanted to put smiles on the faces of children to keep up with this spirit. The children enjoyed a fun-filled day which was celebrated with joy and happiness.

“The aim of the event was to ensure that orphans and children with special needs are given the opportunity to integrate with other children. e-junior believes that these children have special talents and abilities just like other children and they need  encouragement and a chance to have fun and be an active part of the society.”

e-junior has placed a strong emphasis on community social events with the aim of contributing to the enrichment of the UAE society. By partnering with active sponsors and organisations the channel is always keen to contribute to the community and maximise the benefits of such events.

e-junior has made a number of valuable contributions to the local community in areas such as education, sports, arts and culture, humanitarian activities and environmental issues.

e-Life TV is a leading source for regional entertainment in the UAE offering over 490 TV channels, ranging from sports, movies and music to news, documentaries and kids channels in addition to 87 high-definition premium channels.