MASTER THE ART OF LIP COLOURING WITH MAX FACTOR

Last Update: Sunday, July 7, 2013 : 18:27 (+4GMT)

Introducing a new way of dressing your lips in on-trend shades this spring season

Dubai, United Arab Emirates, July 2013: – Play and create stunning, stand-out lip looks this season as Max Factor pushes the boundaries of creative lip colouring with new Colour Elixir Giant Pen Stick– a range of giant lip pencils featuring a pigment-rich colour palette for impact, and a precision sculpted tip for true definition.

Launching in 10 super-rich shades in UAE and 12 super-rich shades in KSA, it's time to unleash your inner-artist to create your boldest glamour statement yet. The easy application of a lipstick bullet tip combined with the convenience of a pencil in a jumbo design; means Colour Elixir Giant Pen Stick is your perfect lip painting tool. The ultra-pigmented formula delivers strong colour, a sculpted tip ensures a precise result whilst the smooth texture means colour glides on effortlessly without bleeding. It's easy – simply play, experiment, and show off your signature style. You are the artist.

“Application is effortless and as they are pencils you get more control. You can line the lips and fill them in with one easy stroke – precision and true colour without bleeding,” comments Max Factor Regional Make-up Artist, Samira Olfat

It's an on-trend colour palette that perfectly suits the mood of SS13. For those artists looking for a strong, femme fatale look, try rocking a classic red lip look with Giant Pen Stick in Passionate Red; use it as an all-over block colour; applying one coat then play and layer it up for high-impact glamour. Max Factor Regional make-up artist, Samira Olfat comments, “This intense shade of red makes a bold colour statement and features a hidden undercurrent of silver to give it a slightly metallic sheen.”

Alternatively, try a more subtle red lip with Designer Blossom or let your natural beauty shine through with just a flirty flash of super-pretty pastel pink or a modern nude using Couture Blush or Foxy Amber. Top off your look with lashings of Max Factor Clump Defy Volumising mascara and accessorise nails with Max Factor Mini Nail Polish for serious Spring style at your fingertips.

“It's not matte, it's not cream, it's not balm, it's not gloss – it has a modern and very wearable texture that is weightless, with rich pigmentation that delivers colours that pop on your lips. The result is a mouth watering lustre that is unique in texture and finish,” says Samira Olfat.

Max Factor Colour Elixir Giant Pen Stick are available with a supporting sharpener in stores from August in the following shades and prices.

UAE:

S.No	Item Description	Price in AED
1	MFI Elixir Giant Pen Stick Pric Rose 1	42
10	MFI Elixir Giant Pen Stick Couture B. 10	42
15	MFI Elixir Giant Pen Stick Vibrant Pink 15	42
20	MFI Elixir Giant Pen Stick Sub. Coral 20	42
25	MFI Elixir Giant Pen Stick Foxy Amb 25	42
30	MFI Elixir Giant Pen Stick D. Blossom 30	42
35	MFI Elixir Giant Pen Stick Pass. Red 35	42
40	MFI Elixir Giant Pen Stick Deep Burg 40	42
45	MFI Elixir Giant Pen Stick Int. Plum 45	42
55	MFI Elixir Giant Pen Stick Myst. Hazel 55	42

KSA:

S.No	Item Description	Price in SR
1	MFI Elixir Giant Pen Stick Prin Rose 1	42
5	MFI Elixir Giant Pen Stick Wild Orchid 5	42
10	MFI Elixir Giant Pen Stick Couture B. 10	42
15	MFI Elixir Giant Pen Stick Vibrant Pink 15	42
20	MFI Elixir Giant Pen Stick Sub. Coral 20	42
25	MFI Elixir Giant Pen Stick Foxy Amb 25	42
30	MFI Elixir Giant Pen Stick D. Blossom 30	42
35	MFI Elixir Giant Pen Stick Pass. Red 35	42
40	MFI Elixir Giant Pen Stick Deep Burg 40	42
45	MFI Elixir Giant Pen Stick Int. Plum 45	42
50	MFI Elixir Giant Pen Stick Hot Choc 50	42
55	MFI Elixir Giant Pen Stick Myst. Hazel 55	42

Posted by: GoDubai PR Dept
Viewed: 7829 times
PR Category: Beauty & Cosmetics
Posted on: 7 Jul 2013 6:27:00 PM (GMT+4)

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