Dubai Department of Economy and Tourism collaborates with Hyatt hotels to position Emirati entrepreneurs at the heart of Dubai's tourism economy

Strategic collaboration opens direct supplier, retail, and networking pathways for entrepreneurs across the emirate’s hospitality sector, advancing the goals of the Dubai Economic Agenda, D33

Dubai, United Arab Emirates – 25 June 2026: The Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), part of the Dubai Department of Economy and Tourism, today announced the signing of a Memorandum of Understanding (MoU) with the Hyatt hotels in Dubai, deepening the collaboration between Dubai SME and one of the emirate's most prominent hospitality operators.

This strategic collaboration underscores a shared commitment to supporting the growth and development of small and medium enterprises (SMEs) in Dubai, in line with the city’s vision of fostering innovation, entrepreneurship and sustainable economic diversification, advancing the goals of the Dubai Economic Agenda, D33 to further consolidate Dubai’s position as a leading global city for business and leisure.

Under the agreement, Dubai SME will collaborate closely with the Hyatt hotels in Dubai to create targeted opportunities for SME members across procurement, innovation and business development. Qualified Dubai SME members will have the opportunity to become approved suppliers across the Hyatt-branded properties in the emirate, enabling them to contribute to hotel operations, while enhancing their market readiness and long-term competitiveness.

The partnership extends well beyond supplier integration. The Hyatt hotels in Dubai will provide access to available retail and activation spaces within participating properties, offer preferential commercial terms, including discounted accommodation rates for SME members, and support participation in community-driven events and brand exposure initiatives. In addition, Dubai SME and the Hyatt hotels in Dubai will work together to host networking and business engagement platforms, creating beneficial synergies between entrepreneurs and the hospitality industry, one of Dubai's most strategically important economic sectors.

Ahmad Al Room Almheiri, CEO of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), said: “Under the guidance of our visionary leadership, and aligned with the objectives of the Dubai Economic Agenda, D33, Dubai has consistently created the conditions for entrepreneurs to grow, compete, and contribute to the emirate’s long-term economic success. The resilience and ambition of our SME community have been central to the city’s continued momentum, and our responsibility is to open new pathways that connect them with high-impact sectors. Our collaboration with the Hyatt hotels in Dubai reflects this commitment by enabling SMEs to access opportunities across hospitality, a sector that sits at the very core of Dubai's global identity and its growth ambitions. By increasing SME participation in strategic sectors, this initiative supports wider economic diversification and positions Emirati entrepreneurs not only as suppliers, but as active partners in shaping the future of tourism and hospitality in the emirate.”

Fathi Khogaly, Area Vice President, Hyatt hotels, Dubai, said: “We are proud to collaborate with Dubai SME in supporting the city’s entrepreneurial ecosystem and strengthening connections between local suppliers and the hospitality sector. This collaboration reflects our commitment to driving innovation and opening meaningful pathways for SMEs to become part of Hyatt’s operating ecosystem, creating opportunities to enhance their readiness, visibility, and long-term success across the industry.”

By extending SME enablement into the hospitality sector, this partnership will accelerate momentum and reinforce Dubai's diversified approach to private sector growth. It is further evidence of how government and private sector collaboration can accelerate the integration of Emirati businesses into the sectors that define the city's global reputation. By connecting entrepreneurs directly with the hospitality industry, DET is ensuring that economic growth remains inclusive, innovation-led, and rooted in the ambitions of Dubai's business community.