Plaid With Purpose: Jeep® Wrangler 85th Anniversary Edition Brings Heritage Style to Legendary Capability

January 15, 2026, Dubai, UAE. - The Jeep® brand continues its yearlong Twelve 4 Twelve celebration of 85 years of off-road leadership with the introduction of its third exclusive model, the Jeep Wrangler 85th Anniversary. This special edition pays tribute to the brand’s legendary heritage while delivering modern capability and premium touches designed for adventure.

Following the November debut of the Wrangler Moab 392 and the December reveal of the 2026 Wrangler Whitecap, the Wrangler 85th Anniversary edition marks a milestone moment, combining distinctive design elements with premium features for an unmistakable look and feel.

“For 85 years, Jeep has built vehicles with real-world use in mind, shaped by the needs of people who rely on them every day,” said Youssef Bouhaddioui, Regional Brand Director of Stellantis Middle East. “Wrangler has always resonated with drivers in the Middle East because it’s as capable as it is characterful. The Wrangler 85th Anniversary Edition builds on that legacy through heritage-inspired design and thoughtful details, while continuing to deliver the versatility drivers in the Middle East expect from a Jeep, whatever their idea of adventure looks like.”

The Wrangler 85th Anniversary special edition makes its mark with a bold nod to Jeep Americana heritage, with plaid taking the spotlight, channeling generations of hardworking tradition, outdoor freedom and classic style for modern adventure. Inside, exclusive plaid seat inserts proudly feature an 85th seat tag, complemented by matching plaid accents on the instrument panel and mid bolster for a look that is both adventurous and iconic. These heritage-inspired details are paired with exclusive touches, such as an 85th shifter medallion and cupholder plaque, along with durable Berber floor and cargo mats designed to stand up to life on and off the trail.

Exterior highlights include exclusive Steel Oxide-painted 17-inch wheels, bronze tow hooks, Blue Agave 85th anniversary badges and decals, and body-color fender flares for a refined yet rugged stance.

Additional Jeep brand vehicles are set to introduce 85th Anniversary special-edition models in the coming months, continuing the yearlong celebration and highlighting the depth and breadth of the Jeep portfolio.