Ahmed Al Maghribi Perfumes celebrates 25 years of business excellence; announces global expansion plan

A year filled with gratitude, reflection, and a forward-looking vision for the next 25 years; 

As many as 57 winners walk away with mega prizes including a Jetour T2 Luxury SUV luxury vehicle, iPhone 16s and a number of gifts and vouchers to make the occasion a memorable one; 

With 25 years of perfumes manufacturing, Ahmed Al Maghribi Perfumes has made a strong and formidable presence in the GCC with 180 retail outlets that has attracted more than 55,000 loyal customers in the UAE

Date: Dubai, UAE; February 05, 2025

Ahmed Al Maghribi Perfumes, a leading UAE-based manufacturer of oriental and western perfumes, celebrated its business excellence through a momentous occasion, its 25^th Anniversary or Silver Jubilee – by sharing its success with customers with a Mega Raffle Draw that saw 57 winners walk away with many prizes including a Jetour T2 SUV luxury vehicle, 7 iPhone 16s, and other prizes.

As part of the 25th-anniversary celebration, the brand is unveiling a year-long series of initiatives and events, while it is also announcing its global expansion plan that will transform the regional leader into a formidable global brand.

Established in the year 2000 in the UAE, Ahmed Al Maghribi Perfumes has grown from a small outfit in the last quarter of a century to become one of the largest perfumes manufacturer, wholesaler retailer and exporter in the Gulf Cooperation Council (GCC) region. It currently has a strong network of 180 stores across the UAE, Saudi Arabia and the GCC countries, exporting to more than 160 countries.

Of the 180 retail stores, 80 of them are located in the UAE, 30 in Saudi Arabia, 45 in Oman, 10 in Bahrain, 10 in Qatar and five serving customers in Kuwait. With more than 1,000 employees, it serves a customer base of 55,000 in the UAE mostly comprising of Emirati and Arab customers who love the oriental fragrances.

Mr Kafeel Ahmed, Founder and Chairman of Ahmed Al Maghribi Perfumes, says, "It is a momentous occasion for all of us in the Ahmed Al Maghribi Perfumes family and we have built it to the current level together. It is important to recognise the growth and success of the brand. We started the business with a vision and humble roots, growing from a small-scale operation to a well-known brand across the GCC.

"Our success is a combination of Allah's blessing, our strong teamwork and dedication, in addition to the founder's vision and passion – driven by a genuine passion for excellence, craftsmanship and customer satisfaction. We are grateful for the opportunity to build a brand that serves the community and creates lasting impact.

"The brand's success is a direct result of the unwavering support, trust, and loyalty from customers who share in the passion and we wanted to share our success with our loyal customers who have been with us for a long time and I am happy to see that many of them have won prizes that I am sure, will make them happy.

"As a UAE home-grown perfumes brand, we are continuously growing and evolving with times, introducing new line of contemporary collection while retaining our signature quality in our products. I take this opportunity to thank all our customers near and far and wish the all the best."

Ahmed Al Maghribi Perfumes produces a wide range of oriental perfumes, including oud, bukhoor, oil-base high-quality perfume blends as well as spray-based occidental fragrances.   Established in 2000 by Mr Kafeel Ahmed, a Non-Resident Indian (NRI) fragrance specialist, who turned his passion and expertise into a global enterprise that serves hundreds of thousands of customers in more than 20 countries in the world.

It also exports perfumes to the more than 160 countries including United Kingdom, Europe – in Bulgaria and Italy, Azerbaijan and a few other Central Asian destinations as well as Chicago and Dallas in the United States, where the local distributors maintain its presence.

It has a large manufacturing plant in Ajman from where the products are manufactured, packaged and shipped to its network of retail outlets and distributors across the world. The company plans to open at least five new outlets in Saudi Arabia, where business is growing due to ongoing economic reforms and massive infrastructure development.

Ahmed Al Maghribi Perfumes has a strong growth vision that will see the company expand into new territories while strengthen its presence in the GCC with scores of new stores.

"We have achieved considerable growth over the last 25 years. However, in the next few years, we have exciting plans for the future – expand beyond regional borders, positioning the brand on the global stage with increasing recognition and reach. In this journey, we continue to grow and innovate in both product offerings and customer experience," Mr Kafeel Ahmed says.

"We are now aiming to expand further into international markets, setting new standards for quality and service. We are focused on sustainable growth, enhancing brand reputation, and fostering deeper connections with customers globally.

Mega Raffle Draw Winners

Winner of Jetour T2 SUV

Qasr Abdullah   Iraq

Winners of iPhone 16s