A New Chapter begins: Asia Asia Reopens with a Stunning Brand Refurbishment and Enhanced New Offering

Asia Asia, the multi-award-winning Pan-Asian restaurant and lounge, reveals a huge brand makeover at the flagship Pier 7 venue with a brand-new look, feel and taste
 
Dubai, UAE; 13 June 2023: After an extensive refurbishment earlier this month, Asia Asia by Solutions Group, the UAE's most awarded Pan-Asian restaurant and lounge, proudly announces its grand reopening. With sleek elegance and sophistication, the multi-award-winning establishment has undergone a USD$3 million refurbishment at its flagship Pier 7 Dubai Marina location, revealing an elevated interior design and menu, which sets a new benchmark for refined luxury.

THE ICON EVOLVES 
Hospitality pioneer, Solutions Group, introduces a new era as it presents a tantalizing glimpse of the revitalized Asia Asia. Embarking on a new chapter, Asia Asia unveils a captivating transformation of its brand portfolio, offering an enhanced look, feel, and taste to its loyal guests. The updated concept breathes new life into the brand, bridging the gap between tradition and contemporary. 

A FRESH ADVENTURE 
Embracing a new persona, the brand's transformation exudes sophisticated maturity while retaining its Geisha-inspired allure of elegance and mystery. The renovated Pier 7 location has been meticulously designed to foster a sense of connection and evoke emotions. Continuing the brand's journey through culinary and trade history, the newly-sourced artifacts, art, and furniture from Southern Thailand and Asia enhance the narrative. Vibrant pops of fuchsia and touches of gold accentuate the deep timber textures and plush velvets, creating an elevated ambiance. Soft lighting, captivating live cooking stations, an open kitchen, and engaging bar areas breathe life into the space, promising intrigue and delight around every corner.

Asia Asia’s talented team of chefs, the talented team of chefs has crafted an exquisite Pan-Asian menu inspired by the ancient Spice Route. Each dish is a masterpiece, as beautiful as it is delectable. Guests are invited to indulge in the all-new tasting menu, perfectly paired with select grapes, promising a truly unforgettable culinary experience.

Paul Evans, Co-Founder and CEO of Solutions Group, expressed his excitement, saying, "As we embark on this new chapter and expand from Dubai Marina into Business Bay and Abu Dhabi, we not only celebrate a decade of Solutions Group but also honor the past seven years of Asia Asia becoming a staple within the UAE’s dining scene. The flagship restaurant’s stunning update will catapult the brand into a new league of dining and we’re thrilled to share this exciting evolution with our valued guests."

A LEGACY UNFOLDS 
As one of the pioneering immersive restaurant, bar, and lounge experiences in the UAE, Asia Asia has become a must-visit destination for both Dubai residents and tourists alike. A staple dining destination in the city, Asia Asia enthralls guests with its sensory journey along the ancient Spice Route, captivating them with an enchanting blend of flavors and meticulous attention to detail. Recognized as a UAE icon, the brand has evolved alongside the ever-changing hospitality sector, expanding the portfolio portfolio to soon-to-be four breathtaking destinations across Dubai Marina, Business Bay, and Yas Bay Abu Dhabi.

Today, Solutions Group operates 19 venues, an impressive growth from the six establishments it had since reopening its doors post-pandemic in 2021. Among its renowned offerings are Ula, Lock, Stock and Barrel, En Fuego, and STK.

THE DETAILS 
After temporarily closing its doors to undergo an extraordinary transformation, Asia Asia Pier 7 is thrilled to showcase a stunning new look and elevated menu. Reservations are now open at the Dubai Marina venue, meanwhile brunch will continue to be available at the Asia Asia Business Bay location every Friday evening since its launch in 2022. Get ready to embark on an extraordinary culinary journey at Asia Asia's grand reopening!