Shurooq Gears up for the Global Launch of new Hospitality Projects at Arabian Travel Market 2022

Sharjah, April 28, 2022:  The Sharjah Investment and Development Authority (Shurooq), under the umbrella of the Sharjah Commerce and Tourism Development Authority (SCTDA), has announced its fifteenth consecutive participation at the Arabian Travel Market (ATM) taking place at the Dubai World Trade Centre from May 9 – 12. The authority will also be present at their online event, ATM Virtual, from May 17 – 18. 

Furthering its mission to continue boosting the UAE’s and the region’s business and investment potential in the authentic, eco-inspired travel sector, Shurooq will unveil  new hospitality projects at the 29th edition of ATM, along with showcasing its diverse and world-class portfolio of existing eco-destinations that champion the spirit of conservation and the preservation of local culture and heritage, and in doing so, are redefining the leisure and travel landscape of Sharjah and the region.     

With a physical presence at ATM 2022 at Stand No. ME 2150 in Hall 2, Shurooq will also be turning the spotlight on its latest projects, which will be making their ATM debut. These include Lux* Al Jabal Resort – a luxurious beach resort in Khorfakkan overlooking the pristine waters of the Soueifa Beach; the Lux* Al Bridi Resort in Al Dhaid set adjacent to the Sharjah Safari, the largest wildlife safari in the world outside of Africa, where Shurooq and EPAA will collaborate to curate unique guest interactions with the wild; and Nomad which explores the emirate’s nature through beach trailer experience in Al Hamriya. . 

Through its presence at the leading travel and tourism event in the region, Shurooq aims to update industry stakeholders as well as regional and international investors on their latest contributions to the emirate’s travel and leisure sector, particularly through responsible and sustainable eco-tourism, beach tourism, and culture and heritage projects, as well as highlight the new and emerging business and investment prospects people can seek out in Sharjah’s diverse and business-friendly travel and leisure sectors.

Emphasising on the significance of showcasing Shurooq’s existing and future projects at the leading global event for the inbound and outbound travel industry in the Middle East, Ahmed Obaid Al Qaseer, Acting CEO of Shurooq, noted: “The tourism and travel sector is one of the key drivers of global economy, and it contributes significantly to UAE’s GDP.”

“Shurooq is building new destinations for travellers and planning several other quality projects, which will be announced in the near future. ATM is a significant platform for us, and we look forward to reconnect and share our latest developments, discuss new investment opportunities with global industry partners as we highlight Sharjah’s ever-expanding travel and hospitality sector, particularly in the heritage, nature- and eco-inspired and sustainable travel segments,” he added.