Nova Eyewear Unveils Innovative Eyewear Range for the Middle East Market

Dubai, 7th December 2021:  Nova Eyewear, the global brand from Vision Rx Lab, offering a complete bouquet of innovative eyewear solutions, hosted one-of-its kind global event, Nova VMF Global Meet 2021, showcasing its latest line-up to its patrons from around the world. The main attraction was the experience zone with product demos, interactive sessions and business meetings to explore and enhance the international presence of the brand.

The partners and patrons of Nova Eyewear had the unique opportunity to browse through the specially curated product line like Nova Combos, Nova Wedding Collection, Nova Blumax and Nova Drive and many more in the Experience Zone.

Nova Combo comes with a complete package of frames and lenses suited to the needs of vision correction of the consumer needs. It carries the twin benefits of convenient purchase and convenient pricing. Unlike the traditional practice of purchasing frames and lenses separately, Nova combos offer the convenience of buying both as a single unit. Speaking on the occasion, Mr. Lalit Kumar Gupta, Chief Business Officer, Vision Rx Lab said, “Every purchase should be a simple one-click operation and with Nova Combos, we are taking a step towards that. This product has already been introduced in India, US and Canada and some European countries.”

Nova Wedding Collection, a one-of-a-kind eyewear collection addressing the need of accessories for special occasions like weddings. In its Wedding Collection, Nova has on offer a fine selection of fashionable eyeglasses and sunglasses that are designed to add glamour and fashion quotient to one’s wedding look. The designs of the eyewear are made keeping in mind the wedding attire and looks.

Nova Blumax is a revolutionary lens material which helps to provide optimum protection from blue light generated from digital devices like laptops, computers and mobile phones. These specialized blue-filter lenses fit all prescriptions including single vision, bifocal and progressive in all frame styles and sizes. 

The experience zone also showcased Nova Drive, a versatile visual solution for those who drive every day. Powered with Panoramic Vision Enhancement Technology, this advanced lens allows the wearer to enjoy extended fields of clear vision while on the road. Its unique property is that it ensures good vision under all light conditions. The coating helps deflect UV rays thus reducing the blinding effect caused by nightly glares or direct sunlight, providing sharp vision round the clock.

For its UAE customers who enjoy an active cosmopolitan lifestyle and are willing to experiment and spend on products of value, products like Nova Rx Sunglasses in latest designs for outdoor protection, and premium customized lenses such as Nova UHD, Nova HD and Nova Plus 3.0 are all available at leading retail stores.