Rivoli Group Launches RIVOLI VISION to Deliver World Class Vision Care in the GCC

October 14, 2021 – Dubai: The Rivoli Group, one of the largest luxury watch and eyewear retailers in the GCC has launched Rivoli Vision – a dedicated division for its eyewear business – in order to continue to offer the highest quality in vision care to its GCC customers.

Rivoli Group, which has decades of retail experience in creating bespoke and unique retail concepts in the watches category as well as in the eyewear distribution arena, has embarked on this initiative to manage its business expansion plans in the vision care segment in a manner that ensures the continuity of world class care.

Ramesh Prabhakar, Vice Chairman and Managing Partner of the Rivoli Group said, “The launch of Rivoli Vision has come about as a natural evolution given our domain knowledge in the eyewear distribution arena acquired over the past 20 years with international manufacturers – Marcolin and Kering eyewear group – and our desire to be the leading vision care provider in the region.”

The Group currently provides this experience to its customers at the retail level using a segmented approach that recognizes the needs of the discerning GCC customer. The world class retail concepts are housed in three concept segments; AVANTI, Rivoli Eyezone and Style 88. These concepts will be collectively managed under Rivoli Vision going forward.

AVANTI sits at the top of the pyramid and is the Group’s luxury eyewear concept, catering to the more discerning audience, where a customer can find the perfect pair of bespoke prescription glasses or sunglasses, including exclusive collections from brands such as Cartier, Boucheron, Tom Ford, Gucci, Fred and Yves Saint Laurent to name a few. The AVANTI stores are also ZEISS Vision Expert centers delivering the ultimate vision care experience using the most advanced cutting-edge ZEISS technology and contact-less vision testing for any ophthalmic needs.

At the heart of the Group’s eyewear business are the Rivoli Eyezone concept stores located in all leading malls across the region, catering to the vision care needs of the wider consumer base. Today there are over 50 Rivoli Eyezone stores with state-of-the-art eye testing equipment and the largest collection of eyewear from leading international brands. Rivoli Eyezone also launched inxt new generation digital optical lenses in collaboration with leading optical lens manufacturers with unique features including 12-month power change guarantee and 7 protect promise, along with the most recent launch of Sofvue color contact lenses.

To cater to the needs of its younger clientele, the Group launched the Style 88 concept which was created for the audience who prefer vibrant retail environments. The stores offer a wide array of fashionable sunglasses brands including Guess, Ray-Ban, Timberland, Dolce & Gabbana and Prada amongst others.

Subbaiah, Director of Rivoli Vision said, “Today the eyewear business of the Group has expanded to 75 stores across the four key markets of the GCC; UAE, Bahrain, Qatar and Oman, which has been achieved over the last 18 months and this number is only set to grow with Rivoli Vision expecting 100 stores to be opened by early 2022 across its three eyewear retail concepts.”

With the key focus of providing world-class vision care to our customers, Rivoli Vision will also preside over a specialized training facility called the ‘Rivoli Vision Academy’. The Academy’s mission is to train the Group’s in-house optometrists on all pertinent aspects of vision care on an on-going basis and according to international standards.

Ramesh Prabhakar concluded, “The Rivoli Vision customer journey will begin and end with the best in global standards that vision care products and services can offer. As a customer-centric business, our aim is to provide vision care solutions across all nationalities and age groups, which we are confident of achieving through a combination of our superior eyewear and vision care strategic alliances and partnerships, as well as the expertise and customer service associated with the Rivoli Group.”