MAKE UP FOR EVER Presents the Brand-new Matte Velvet Skin Concealer

THE ULTIMATE ALL-IN-ONE PRODUCT FOR EVERYDAY USE

February 18, 2021:   MAKE UP FOR EVER is launching Matte Velvet Skin Concealer: a new generation of concealer, aka “foundcealer” in 22 shades. Launching on the 25th of February, it will become the newest addition to the Matte Velvet Skin range, providing a natural velvety matte finish, while leveraging full comfortable coverage, and waterproof 24-hour wear.
MATTE VELVET SKIN CONCEALER

Co-created with professional makeup artists, this new matte and high-coverage concealer is a genius multi-tasker specifically designed to correct and conceal all areas of the face, no matter what. Its 24HR long-lasting and flexible formula offers a one-of-a-kind breathable velvety matte finish with a natural result.

The 4 in 1 applicator makes it an unrivaled go-to. Its wide shape is ideal for full-face coverage, while the contoured triangular tip perfectly defines all your best angles. Conceal, correct, contour, and even your skin tone, all with a single product.

This is possible through the exclusive MAKE UP FOR EVER FLEXIFIT complex innovation adapting to facial movements for a non-cakey makeup result, loved by many and appreciated by all - in 22 shades professionally crafted to ensure a perfect match for every skin tone, light to deep.

A HIGH- PERFORMANCE MULTI-USE PRODUCT

Key benefits and high-performance formulas were tested IRL* by makeup lovers to ensure flawless day-to-night wear:

MULTI-USE PRODUCT: A multi-tasking product for a multi-zoning application to conceal, correct, contour and even out.

FLEXIBLE FORMULA: “A texture that glides easily on skin” validated by 76 %** and “a formula easy to apply” validated by 91 %**.
24 HOUR WEAR**: 24-hour wear validated by instrumental tests on 20 women.
HIGH-COVERAGE: 12-hour coverage of imperfections and 26 % pigments concentration (vs 15 % on Matte Velvet Skin Fluid) validated by instrumental tests on 20 women.

BREATHABLE FORMULA: “The formula lets the skin breathe” validated by 94 %**
MATTE FINISH: Immediate matte effect and 12-hour matte effect*
From work to work from home, meetings to movie nights, from morning to night, it lasts around the clock and remains resistant to water, sweat, tears, humidity, and transfer, with long lasting 24hr wear*.
*In Real Life
**During In-Use Test on 33 women

Foundation, Concealer, Contour, Even Out. Lock in a matte skin with a complete routine using shades of Matte Velvet Skin Concealer and nothing else.