Cicero & Bernay Wins PRCA Award for Best Use of Reporting and Measurement for Programmatic PR Campaign

Dubai, United Arab Emirates, 26 December 2020: Cicero & Bernay Public Relations (C&B), a leading, independent, UAE-based PR firm, and part of the Publinet Group, has received the Best Use of Reporting and Measurement in a programmatic PR campaign award for one of the agency’s long-standing clients, Arabian Automobiles Nissan. The award was presented to the team during PRCA Digital Awards 2020.

C&B and Arabian Automobiles (AAC) worked together on a campaign based on programmatic dynamics that helped the agency identify the principal target market for leads, which in turn helped AAC Nissan identify a consumer base for the All-New Nissan Sunny. 

Tariq Al Sharabi, managing director of C&B, said: “We consistently utilise industry-leading tools and technologies to deliver to our clients optimal results that surpass determined estimates and bring them closer to their target audience than ever before. The digital world is continuously evolving, and we are proud to be at the forefront of novel innovations in the service of AAC Nissan. We are also tremendously pleased with this accolade as it validates the efforts of our team as well as the forward-thinking, new-age approach that they employed in collaboration with AAC Nissan.”  

Salah Yamout, COO of Arabian Automobiles, said: “At AAC and along with our partners we always want to push the envelope. The means through which we reach our consumers have continuously changed, and C&B spared no effort in helping us bolster Nissan Sunny’s market presence and raising awareness of it through the digital landscape. We are proud of the resulting campaign and are honored PRCA’s recognition that further strengthens the standing and legacy of Nissan in the UAE.”
For the campaign, 90-second videos in English and Arabic were produced that reached over 800 UAE websites, thanks to segment classification and programming through C&B’s data-management platform and the support of AAC, resulting in over 83,000 views, averaging 48 per cent above target. The campaign brought upon a sharp increase in total leads and sales in June, tripling the generated leads to 388 and resulting in a 60 per cent increase in car sales over May. The rise continued through to July, leading to double sales against the previous month.

Arabian Automobiles has always remained at the forefront of utilizing technology and innovation to enhance consumer offerings which was evident through the campaign. This award underlines C&B’s aptitude towards successful campaigns at a time when the market was witnessing one of the most difficult environments. The award reinstates C&B’s position as an innovative and future-ready communication agency that is equipped with necessary traditional and inventive tools to deliver the best communication campaigns in the most demanding situations, with tangible and effective results.