Intelligent Air Filtration to Keep Items Fresher for Longer

LG Prioritizes Health and Wellness with Smart Features in its InstaView Refrigerators

DUBAI, UAE, AUGUST 5, 2020 – The environment inside the refrigerator can often be overlooked, as families fall into a pattern where they assume their fridge health is guaranteed. However, factors such as germs and poor circulation can not only create unpleasant odors but also affect the longevity and freshness of food. 

The refrigerator keeps food for the family, so it must be extremely hygienic, but bacteria and odor easily build up inside the refrigerator, and it is not easy or convenient to clean the inside frequently. LG Electronics (LG) has pushed to address these issues with the latest InstaView Door-in-Door refrigerators which comes with Hygiene Fresh+. Beloved by consumers the world over, InstaView Door-in-Door represents LG’s user-oriented philosophy and ability to deliver innovation for a better life. 

Maximize Refrigerator Air Filtration with Hygiene Fresh+
LG’s Hygiene FRESH+ has a powerful fan which draws in bacteria and odor causing particles, eliminating them via a comprehensive system of two antibacterial filters, two deodorization filters, and a UV LED light. The intelligent air filter can remove bacteria by up to 99.999%.

Advanced Refrigeration Robotics
LG's Inverter Linear Compressor technology maximizes energy savings, lowers noise levels and keeps food fresh longer. The Inverter Linear Compressor reduces internal friction for less wear and tear, making the refrigerator so durable that LG can back it with a 10-year warranty.

Uphold Freshness with Smart Storage Features 
The InstaView also includes sophisticated storage design to maintain food freshness. This includes the FRESHBalancer™. With a simple switch, FRESHBalancer™ keeps vegetables and fruits in its optimal condition respectively by adjusting the right amount of humidity. While the Moist Balance Crisper™ is an innovative lattice-patterned box cover which maintains the moisture of fruits and vegetables at the optimal level.

Easy Access to Family Favorites
InstaView drastically reduces loss of cold air by eliminating the need to open the door. The innovative transparent window on the InstaView Door-in-Door enables families to check on the items stored inside without opening the door, by simply knocking twice on the glass to illuminate the contents inside. In addition to having energy-saving features, InstaView refrigerators also benefit from a sleek, stainless steel design which acts as the perfect complement to any kitchen.

Keep Track of Fridge Health with LG’s Intelligent ThinQ App
With LG ThinQ, families can control and diagnose the refrigerator from their smart phone even when they’re not at home. Easily set the refrigerator temperature, control HygieneFRESH+, and diagnose the refrigerator with simple touch on a smart phone.