Innovation Platform GELLIFY Forays into the Middle East

On a mission to create a holistic ecosystem in the digital economy, empower innovative B2B tech startups, and provide job opportunities

Dubai, UAE - 31 March 2020:  GELLIFY, a new innovation platform for the business community, opens a hub in Dubai Internet City. Aiming to provide the community of B2B innovators - from investors, startups to corporates - with a unique and integrated approach, the Italian-headquartered company acts as an international technology transfer highway, exchanging startups’ cutting-edge technologies between Europe and the Middle East. 

The third branch after Italy and Spain, GELLIFY Middle East innovation hub will help to revolutionize businesses in the region and become more competitive in the digital age.  It simultaneously acts as an investor, a venture capital, a growth advisor, a cultural shift coach, a start-up and digital consultant -- providing all stakeholders with a platform for the like-minded community and value proposition based on proven methods and assets.

Fabio Nalucci, CEO and Founder of GELLIFY Group, said: “We saw the need and opportunity to create a new wave of economy in the Middle East that has a potential in setting direction for the future. By leveraging our B2B tech start-ups, research, experience in digital transformation capabilities, and community, we can help both public and private sectors to implement their digital roadmaps. We have invested about 15 Million Euros in Italy, UK and Spain, and we plan to replicate this performance in the Middle East in the next three years to further enhance our competence globally.”

The company accredits its success to its ability to connect innovation supply and demand. That is to say, they connect startups and scaleups, which provide process innovation and disrupt business models, with companies of all sizes which have the need to innovate. To meet this challenge, they developed the “GELLIFICATION” program. Similar to the actual process of turning a substance into a solid form with the help of a gelling agent, GELLIFY matches an idea (air) with a beneficiary (liquid), then performs innovative processes to achieve positive earnings (gel) until the startup matures and is ready for exit (solid).

GELLIFY has also built a community called ‘EXPLORE’ that connects entrepreneurs, innovators, and professionals on any digital device, where they facilitate events that allow phygital (physical and digital) experiences. The app is a smart-working platform for the EXPLORE community, where one can read the latest strategies on digital transformation based on the latest innovative technologies on the market. EXPLORE app is available on App Store and Google Playstore.
“Middle Eastern countries are developing their nations with the intent to grow businesses and demographics, envisioning the future with an international hub that is the best place to live and work.

GELLIFY strongly believes in these Middle East ambitions and excited to contribute to the ecosystem that will set the direction for the future that, we are learning in these days, will leverage technology more than ever, to enable and protect health and wealth from disrupting events.  Out of the investment funds raised by the Group, one third will be spent to build a team in the region and empower GCC startups and allow them to scale internationally. 

We are excited to roll-out our plans in Middle East starting in the UAE and then in Saudi Arabia, including building a phygital hub which will be used as a hub and event space where the tech and business community can network and exchange ideas,” said Massimo Cannizzo, CEO and Co-founder of GELLIFY Middle East. 

SPECIAL COVID-19 EXPLORE TALKS SERIES 

In response to the global Covid-19 pandemic, GELLIFY is pioneering an EXPLORE Events initiative called ‘Future-Proof Your Organization with ‘Black Swan’ Capabilities.’ GELLIFY experts and external speakers will talk about how innovative technologies can help to create a more resilient and sustainable economy. The topics will be organized in sessions or mini-series.  Subjects will include digital intrapreneurship, blockchain-backed supply chains, V/R and A/R remote collaboration, risk mitigation through predictive analytics and AI, smart working cyber security, and more.  Each session will include expert opinions, pragmatic solutions, and use cases, which will highlight how each digital innovation can mitigate business risks.