Ferrari Middle East Recognizes Al Tayer Motors With Five Awards

Accolades include the prestigious ‘Best Ferrari Importer’ for 2019

Dubai, United Arab Emirates, February 27, 2020:  Al Tayer Motors, the official Ferrari importer in the UAE, won a record five awards for 2019, including the prestigious ‘Best Ferrari Importer’ title at the Middle East Annual Regional Conference.

The other accolades won at the conference include ‘Best Showroom Experience’, ‘Top Service Manager, ‘Top Technician’ and Top Sales Executive’. Sami Mahmoud from Premier Motors in Abu Dhabi won the award for Top Service Manager, while Shahnawaz Shah won Top Technician and Sebastian Roesner won the Top Sales Executive award. 

Sebastian was named Testa Rossa Top Sales Executive 2019 at a global conference held in Maranello back in October, earning recognition at the brand’s global stage.

Speaking about the wins, Ashok Khanna, Chief Executive Officer, Al Tayer Motors said; “It is a fantastic achievement by our Ferrari team becoming the first in the region to win five of the eight awards in the reckoning. We constantly endeavour to better ourselves in all areas of our operations - from our facilities to our people and the experiences we provide. These awards are a testimony and validation of our efforts to continue to do our best for our customers.”

This year’s win is the fourth Best Importer in the Middle East title for Al Tayer Motors.

“We congratulate Al Tayer Motors on this achievement, rewarding the continuous effort in improving the quality of the experience offered to the Ferrari clients in the UAE,” said Giorgio Turri, General Manager at Ferrari Middle East. “These awards confirm the commitment to deliver excellent standards of service, by focusing not only on the development of the best facilities – like the brand new showroom in Dubai – but also on the growth and competence of human capital. We are proud of our successful partnership with Al Tayer Motors and look forward to raising the bar and to keep enhancing the brand experience in the UAE,” he added.
In October 2019, Al Tayer Motors opened its iconic new facility on Dubai’s renowned Sheikh Zayed Road marking the start of a remarkable new era of vehicle ownership for the brand in the UAE. 

The ground floor of the new showroom features a main display area, which accommodates the entire Ferrari range, sitting alongside a spacious client area, where guests can relax in a luxurious lounge with a private coffee bar and a community feel. It also includes an Atelier inspired by the factory in Maranello that can be accessed by the most discerning clients. The entire first floor is dedicated to Ferrari Approved - the Prancing Horse’s pre-owned certification programme.