Rainbow Milk is Celebrating Arab Heritage With Major Land Cruiser Competition.

Two iconic Land Cruisers up for grabs

Dubai, United Arab Emirates, 25 February 2020:   Rainbow Milk, one of the region’s most loved brands, is celebrating the UAE’s camping culture by giving brand-new Toyota Land Cruisers to two lucky customers. 

Until February 29, 2020, consumers can be in with a chance of winning one of the most iconic desert cars in history by purchasing a Rainbow Evaporated Milk 12-pack. 

All you have to do is check the back and enter the contest. Winners will be able to hit the desert in style and enjoy some Rainbow-inspired karak under the stars.

The competition celebrates Rainbow’s long-term relationship with the Arab World and its residents, where it’s been contributing to karak moments since its launch in 1955, when it became one of the first multi-national brands in the region.

“Rainbow Milk has 65 years of heritage and legacy in the Arab World, and is synonymous with family time, desert camping, and enjoying karak with those closest to you. This is felt by citizens of the region, as well as the many residents from around the world that call it home,” said Sumeet Mathur, managing director, FrieslandCampina Middle East.

“This competition is an example of our ongoing commitment to the region and its customs — the Toyota Land Cruiser is every bit as iconic to desert life as Rainbow Milk-karak itself. It’s fitting that we can offer such an amazing gift to our valued customers and help create even more amazing moments.”