GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
• With ‘Buy With Your Time' campaign, the time spent going to IKEA can be used to purchase products across the IKEA collection.
 
 
 
Dubai, UAE, 12 February 2020:   Since IKEA stores around the world tend to be located on the outskirts of the cities, people spend a lot of time travelling to their nearest store, treating it more like a destination in itself. 
 
IKEA takes this brand loyalty seriously and in fact, the motivation for opening Dubai's second store was so that customers living nearer to Jebel Ali would not have as far to travel for their IKEA shopping experience. 
 
In addition to thanking their customers with a brand new store, IKEA wanted to reward them for all the time and effort they have invested over the years getting to IKEA with a novel way of paying for products. 
 
Called “Buy With Your Time”, IKEA changed their product prices into “time currency” prices based on the average Dubai salary*. It meant that customers were able to buy products with all the time they have spent over the years travelling to IKEA. 
 
Thanks to GOOGLE MAPS TIMELINE, a function that records past routes taken, customers were able to show how many minutes they had spent on previous IKEA journeys. This accumulated time was converted into currency to allow customers to spend it on IKEA products.
 
Before the birth of this campaign, we realised two things: time is precious today, and many loyal IKEA customers spend a significant chunk of it visiting our locations, which are sometimes away from the city centre. We think it's only right to reward our customers' efforts by repaying them for the time spent reaching us. It's our way of helping the Dubai community make the most of every minute.
 
Through this activation, IKEA demonstrated that to be close to your people, you don't have to be next to them. By simply adapting to their needs, you can delight, reward and earn their continued loyalty. 



Posted by : GoDubai Editorial Team
Viewed 5624 times
Posted on : Wednesday, February 12, 2020  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Spring is in the Air at West Elm
Next Story : Heart-Winning Accessories from 2XL Furniture & Home Décor
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
DERMAdoctor: Say Goodbye to Acne Breakouts!
Champion Cleaners - Sanitize Your Home and Keep Your Family Safe
Celebrate Mother's Day #WithLove
Caring for Dry Hands After Frequent Washing
Versus Rue Denoyez VSP1U0319
DERMAdoctor: Peel the Difference & Boost Your Skin with DERMAdoctor's Vitamin C ...
We Have Got Everything You Need to Feel Refreshed at Beauty Solutions
Kristina Fidelskaya Press Release AW2020
Longchamp Introduces the Iconic Eyewear Styles
Mattify Your Life With Foreo's UFO Activated Mask
Maybelline's Falsies Lash Lift Make Their Way to the GCC
Chronoswiss Sirius Chronograph Moon Phase'
At Home Anywhere: Rachael Lynn's Guide to Feeling at Home Wherever Life Takes You
A CEO Plan for Coronavirus: Actions to Take Now
New 5G Nokia Smartphone Unveiled as Portfolio Expands – Ensuring a Nokia Phone i...
Mark the Advent of the Blessed Month of Ramadan With the Islamic Calendar Watch ...
Union Coop Signs Contracts worth AED 400 Million Approx. for Ramadan Goods
Marina Rinaldi Mother's Day Gift Edit
A More Hygienic Life With Steam Technology
New in Nightwear
Ajman Sewerage Cuts Service Fees by Up to 100 Percent
Boost Your Immune System and Stay Healthy With OAKBERRY Açaí Bowls
Urgent Emergency Support Requested for Airlines
Etihad Airways Eases Travel Plans by Introducing Etihad Credit
GEMS Education Collaborates with IBM to Upskill its UAE Schools in Emerging Tech...
Record Breaking 7 Million Cambridge English Exams were Conducted in 2019
MAX MARA Whitney Bag Must-Have Gift
Zoho Offers Emergency Financial Relief to Its Small Business Customers
HONOR Introduces Magic UI 3.0 for HONOR 20 Series and HONOR View 20
Terminal Moves at Abu Dhabi International Airport
Renault of Arabian Automobiles Reveals Lucky Winner of Brand-New Home
INGIE Paris
What Parents Need to Know About the Coronavirus
Top 13 Features of the HONOR MagicWatch 2
MBRU Improves Medical Care Services Through Organ Transplantation
Senior Citizens and People of Determination to Benefit From Free Delivery by Emi...
Slip into style at home with Steve Madden
Lebanese Banks Face Risk of Another Lehman-Type Failure
Ajman Free Zone Takes Precautionary Measures Against Coronavirus (Covid-19)
Emirates Post Announces Stringent Measures to Protect the Wellbeing of Its Custo...
Promoting a Secure Approach to Working From Home
Realme Set to Launch Its Latest Range of Smartphones in UAE
A Perfect Blend of Technology and Style: INFINITI of Arabian Automobiles Offers ...
Minimally Invasive Cardiac Surgery Gives New Lease of Life to a 5 Year Old Girl ...
Easa Saleh Al Gurg Group Pledges AED 10 Million to DHA to AID Covid-19 Preventio...
MBRSC Commemorates Isra Wal Mi'raj with A Satellite Picture of Al Aqsa Mosque
BenQ Encourages Healthy and Engaging eLearning Environment at Home & Classrooms
Jaguar Land Rover Confirms Temporary Suspension of Production at UK Manufacturin...
Marina Rinaldi by Roksanda SS 2020 Wearing Art
du Increases Internet Speeds Up to 500mbps for Free to Meet All Customer Communi...