GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai; February 09, 2020:   Taking the first step towards the Group's 2020 expansion plans, Nikai Electronics, UAE's homegrown brand and one of the top consumer electronic labels in the GCC, commenced its operations in Egypt earlier this month. The operation setup is expected to build on the organization's consistent success and further add onto the capabilities of the existing market in Cairo.

After two decades of successful operations in the GCC, Nikai group has stepped into another fast-growing economy and a country with a high value-based consumer demand. Egypt consumers will get to experience brand Nikai with the launch of its LED Televisions later this month, which will be available across all leading retail partners.  

Speaking on the occasion, Paras Shahdadpuri, Chairman, Nikai Group said “We are starting a new era for our company with the production of television units in Egypt. Despite global economic slowdown, it is pleasing to note that the consumer electronics industry has remained steady and I am sure that it will continue to remain strong. The Egypt expansion was on our radar for quite some time and we have been actively working on it since the last few years. We believe that the Egypt market offers potential for growth across our category and we expect the new region to significantly contribute to Nikai's revenue in the coming years. The expansion process will continue throughout the year with markets in CIS and East Europe being our next destination.”

He added “All major business houses across the GCC market keep looking for avenues that enhance its contribution to the society around. Keeping this spirit in mind, Nikai's business set up in Egypt will look at contributing to the economy through active employment of the local workforce which in turn will also help the brand imbibe the regional understanding.”
2020 is a landmark year not only for the UAE but also for its most loved electronic brand Nikai, which will celebrate its 25th anniversary later this year. Being one of the top-selling electronics brands in the GCC, Nikai has successfully plugged into some of the most competitive markets over these years. 

Karthik Moorthy, VP – Sales & Strategy, Business Head - Egypt also expressed his happiness on the strategic partnership with RAYA TRADE (Distribution and Retail Venture of the highly acclaimed RAYA HOLDING COMPANY) for the distribution of Nikai range of products across all sales channels in the country of Egypt.


Karthik said “RAYA TRADE brings in excellent synergy to this venture given their vast expertise in distribution of international electronics and IT brands. Their large retail presence will also add significant value in establishing Nikai as a brand to reckon within the Egyptian market. All Nikai range of products will be backed by the superior advantage of RAYA SERVICE when it comes to delivering outstanding consumer service. Reliability has always been a hallmark of the NIKAI brand and we feel that there is no better name than RAYA SERVICE that can extend the same level of service guarantee to the Egyptian consumer. Nikai will aim to offer the latest technology at the most competitive price.” 


Since the foundation of the Nikai Group of companies in 1988, the group has come a long way and built a diversified global business that offer reliable products, exceptional service and superior value to customers. Today Nikai electronics boast a range of over 400 plus products being advocated by over 60 million satisfied customers in over 60 countries.



Posted by : GoDubai Editorial Team
Viewed 4325 times
Posted on : Sunday, February 9, 2020  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : KIKLABB: Intelligent Workspaces Announces Opening of its First Facility at Queen Elizabeth 2
Next Story : Get Date Night Ready with Champion Cleaners this Valentine's Day
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
DERMAdoctor: Peel the Difference & Boost Your Skin with DERMAdoctor's Vitamin C ...
Kristina Fidelskaya Press Release AW2020
Maybelline's Falsies Lash Lift Make Their Way to the GCC
Mattify Your Life With Foreo's UFO Activated Mask
Mark the Advent of the Blessed Month of Ramadan With the Islamic Calendar Watch ...
At Home Anywhere: Rachael Lynn's Guide to Feeling at Home Wherever Life Takes You
New 5G Nokia Smartphone Unveiled as Portfolio Expands – Ensuring a Nokia Phone i...
Marina Rinaldi Mother's Day Gift Edit
Ajman Sewerage Cuts Service Fees by Up to 100 Percent
Top 13 Features of the HONOR MagicWatch 2
Easa Saleh Al Gurg Group Pledges AED 10 Million to DHA to AID Covid-19 Preventio...
Zoho Offers Emergency Financial Relief to Its Small Business Customers
Slip into style at home with Steve Madden
HONOR Brings the Brand-New HONOR 9X PRO to Customers in the UAE
Realme Set to Launch Its Latest Range of Smartphones in UAE
Dubai Health Authority Partners With Twitter to Provide Health Information on CO...
A Perfect Blend of Technology and Style: INFINITI of Arabian Automobiles Offers ...
Hamdan Bin Mohammed Heritage Center Concludes a Record-Breaking Year for Herita...
What Parents Need to Know About the Coronavirus
Union Coop to Operate 24 Hours With All Goods Available
Sportmax Leather Trend SS 2020
Keeping the Community Safe and Informed on COVID-19
Marina Rinaldi by Roksanda SS 2020 Wearing Art
Max Mara Bridal 2020
Carrefour Statement – Opening Hours
MBRSC Commemorates Isra Wal Mi'raj with A Satellite Picture of Al Aqsa Mosque
Brighten Up With Marina Rinaldi
Horological Machine N°10 ‘Bulldog'
Jaguar Land Rover Confirms Temporary Suspension of Production at UK Manufacturin...
Deema Ajlani Ramadan Capsule Collection, 2020
Conference Call Chic – Taking Style Tips from The Duchess of Cambridge
BenQ Encourages Healthy and Engaging eLearning Environment at Home & Classrooms
Perfect Polka Dots
Twitter Expands Its Safety Rules in Relation to COVID-19
Etisalat Cloudtalk Meeting Now Allows Up to 50 Participants
NYUAD Researchers Develop New Tool for Performing Cancer Liquid Biopsy and Study...
Crate and Barrel's Spring 2020 Collection Invites Us to Live in an Artist's Studio
SCCI Provides Online Attestation Services for All Transactions
Al-Futtaim Provides up to Three Months' Rent Free Support for its Mall Tenants w...
du Increases Internet Speeds Up to 500mbps for Free to Meet All Customer Communi...
At Home in Karl Lagerfeld
Kitchen Appliances Designed With Cleanliness at the Forefront
Airbus Announces Measures to Bolster Liquidity and Balance Sheet in Response to ...
National Food Products Company Reassures Nation of Continued Food and Beverages ...
Ralph Lauren Collection Spring / Summer 2020
Dubai Chamber Activates Its Role as the Voice of the Business Community to Suppo...
The Department of Culture and Tourism – Abu Dhabi Closes All Cultural Sites in t...
Etihad Airways to Temporarily Suspend All Services to and From the UAE Following...
Medical Education, Healthcare & Research Activities of Thumbay Group Gears-up & ...
Sea Cruises, Desert Camps, Safaris and Floating Restaurant Activity Suspended wi...