GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

United Arab Emirates, 22 August 2019:  Swedish Furniture giant, IKEA, launched today its all-new 2020 Catalogue at an event in its Dubai Festival City Mall store. This year's catalogue theme is ‘A fresh start' and focuses on how important mental and physical rest is for people to feel happy and live life to the fullest. 

In its 2020 edition, the catalogue aims to launch product ranges that are affordable, high in quality and sustainable in nature for each season. IKEA has come up with innovative solutions that are relevant and have a distinct look and features.

For the IKEA solutions to resonate with people, five different homes were designed with people from different backgrounds and markets. Each of these homes showcase solutions and illustrate five emotional needs – Belonging, Ownership, Comfort, Security and Privacy. Each home has a story to tell!

Belonging is about feeling part of a group of people who accept you for who you really are and places that reflect you.

Ownership isn't just about deeds and mortgages, it's about having a sense of control over the space and place you live in.

Security is about feeling safe and grounded, not about the locks on the door.

Comfort is about feeling content and at ease in your surroundings.

And, Privacy is about having control over where and how you can disconnect and reflect.

IKEA has four upcoming seasonal launches, The Autumn Launch in the 2020 catalogue is about a fresh start as it's when the holiday period is over, people go back to their offices and kids begin the new year at school. The Winter Launch is all about ‘celebration and joy' and how to transform your home to make space for its ever-changing members and activities. Meanwhile the Spring Launch encourages people to have a ‘conscious home' with innovative new IKEA products that can be repurposed, repaired, reused, resold, and recycled. Finally, the Summer Launch looks at ‘expanded homes' and having fun with the great outdoors. 

Commenting on the launch, Vinod Jayan, Managing Director – IKEA UAE, Egypt and Oman at IKEA commented, “Our 2020 Catalogue is all about helping people put things in perspective and offer them innovative ideas and solutions to give them a fresh start. We want our customers to be able to do this every day and live by the fresh start motto. With different personalities and preferences in the UAE, we are keen to offer better solutions to the many and we truly believe that focusing on sleep to improve your life is essential, which is the essence of our 2020 catalogue.”  

At the event, IKEA also announced the results of its independent online survey that delved into the UAE's most popular scents and how they make people feel. Gathering results from over 4,000 respondents across the UAE, the survey revealed that residents prefer fresh scents with zesty, minty and fruity notes, with 55% respondents saying these triggered a feeling of happiness. 

Seventy-three per cent of respondent answered they preferred fresh scents as opposed to warm, woody and spicy scents. When it came to objects that people loved the smell of, 60% of participants called out the fresh smell of a new book, with 40% saying they enjoyed the scent of a fresh new catalogue, stating the smell of a catalogue made them feel excited (35%), happy (19%) or relaxed (17%). More than a third (37%) of people said their top scent was fruity fresh, with 29% stating that they loved zesty fresh fragrances. 

Following the research, IKEA worked with a perfumer to create a scent inspired by the feeling of freshness to tie in with the launch of its new 2020 catalogue as well as the research findings.  The scent featured various fresh top notes including Kiwi, mandarin, guava and pomegranate and base notes including blackberry, sandalwood and musk. 

Lucky guests that attended the exclusive 2020 catalogue launch were given a limited-edition ‘fresh start' fragrance to enjoy in their own homes and as a keepsake from the event. 

The IKEA 2020 catalogue is available in store now and online. 



Posted by : GoDubai Editorial Team
Viewed 6814 times
Posted on : Thursday, August 22, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : BoConcept Announces an Exclusive 25% Sale at the Villa Store
Next Story : Modular Sofa's by Boconcept
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Boss Bottled Infinite: Express Your Inner Self
Mouawad Announces New Partnership With the Miss Universe Organization
Ralph Lauren Introduces Ralph's Club for New York Fashion Week
Introducing the new Baby Bio Organic Range from Corine de Farme
Chronoswiss adds beauty in blue to Sirius Chronograph Moon Phase collection
Expect more from your concealer, why settle for less!
Ncef-reverse Eyes – Filorga's New Ground Breaking Eye Care!
Marks & Spencer Unveils Its Autumn 2019 Kidswear Collection''
Admiral Legend 42 Icon ahead
Roberto Cavalli's exclusive new duo of fragrances
UAE Welcomes Energy Industry's Thought Leaders at World's Most Influential Energ...
La Roche-posay Presents an Incomparable Skincare Experience With ‘My Skin Track ...
Tag Heuer Launches First Ever Emerald Green Dial Aquaracer (for Men & Women) in ...
ENEC to showcase economic, social and environmental benefits of nuclear energy a...
World's First Cartridge-Free Laser Printer Now Available in the UAE
Ferrari 812 GTS: the V12 spider returns
Corum Golden Bridge Round 39 for elegant lady
A Journey of Belief: Caroline Leon goes the extra mile with DHL as she attempts ...
The Ferrari F8 Spider: the evolution of the species
Sony Middle East and Africa launches the new king of full frame mirrorless camer...
Tabreed demonstrates commitment to enhancing energy efficiency with ISO 50001 ce...
Samsung Galaxy Fold Now Available
Tissot Carson Automatic Urban vitality
The Great Kerala Feast at Indian Town Restaurant, Karama
Trade Up Your Old Device For the Next Level Power Galaxy Note10
Lenovo Launches New Devices: Offering Smarter Technology for All
Introducing the Dyson V11TM Absolute cord-free vacuum
Canadian University Dubai launches world-class creative leadership program with...
Opening of PACE British School, a premium British curriculum education initiativ...
Union Coop constructs two commercial centers in Al Badaa (Jumeirah) and Barsha 3
LONGCHAMP Spring/Summer 2020
UAE Team Emirates' Pogacar Inches Closer to a Second Place Finish at La Vuelta
Energy Transition is Accelerating Across Countries Worldwide According to 2019 W...
The art of knurling
Pan Emirates Home Furnishing welcomes Autumn with its new collection
Breitling Announces Partnership With Etihad Airways
IFA 2019: Samsung Electronics Celebrates Five Decades of Designing Your Tomorrow
Etihad Aviation Group Brings Back Popular ‘fikra University' Competition
City Centre Me'aisem is here to captivate and educate this back-to-school season
Ministry of Health and Prevention Launches the 11th Edition of “Lose to Win” Program
A Pure Class Performance From Pogacar as He Earns His Second Stage Win at La Vuelta
First A220 delivery to EGYPTAIR
Important messages from Emirati astronauts prior to launch to International Spac...
Union Coop Signs a contract with AL Aber contracting to construct Umm Al Quwain ...
Shoppers meet UFC Athlete Andrei Arlovski at Mushrif Mall
Blaze Pizza opens its first branch in UAE
Diego Ulissi to Lead UAE Team Emirates as They Take on a Double Bill of Racing i...
Michael Kors Releases First Mini-documentary
Advanced technology and treatment approach at the forefront of epilepsy treatmen...
DKNY Kids continues to lead the way in athleisure dressing