Le Confort, The New Footwear Trend in the Middle East

 

 

For the summer of 2019, Landmark Group, one of Middle East’s largest retail group, unveiled a new footwear brand - Le Confort that is designed to cater to the region’s fashion-conscious opting for comfort as priority. Pegged under the global fashion trend ‘Comfort Fashion’, Le Confort introduced the latest collection at the opening of its flagship store in Dubai Mall on 25th June 2019. 

 

Designed to breath a new personality in footwear, Le Confort collection launch will see European inspired designs with a regional influence to compliment the Middle Eastern fashion sensibilities. From modern classics to everyday styles for both women and men, every collection features a range of footwear with matching handbags and small leather accessories to choose from. The new collection focuses on two major stories for this season.

 

• Urban Fits – Featuring multicultural spirit, the collection will showcase casual styles elevated through the use of modern materials such as decorative weaves and minimal textures. With this Le Confort seeks to combine fashion, playful styles and neutral colors such as, mule, block heels, ballerina or ghillie lacing for women and another wide range for options for men blended with distinctive detailing. 

 

• Monogram – The brands signature collection will see footwear and handbags bearing the brands’ initials as symbols adding a unique look to the selections. There is a clear emphasis on embracing the softer side with a quiet yet happy palette of bold mid tones with warm neutrals such as taupe, nude, ivory, white light blues and coral pink.

 

All the styles in the collection incorporate the German 5 reflex zones technology that form an innovative contoured footbed that delivers comfort with gentle pressure massage of the selected reflex zone of the feet in every step.

 

This statement collection is releasing exclusively at 10 new stores across GCC, including The Dubai Mall, City Centre Mirdif, Burjuman Mall, Yas Mall in Abu Dhabi, Bawadi Mall in Al Ain to name a few.

 

A total store area of 13500 sq.ft., all the new stores will boast the uniquely designed brand concept that exudes a fine balance between comfort and style. Emanated by natural themed interiors with a pop of orange, the store is designed using natural elements like wood and pastel shades, making it comfortable for customers to browse through the trendy collection placed on under-toned wooden shelves. 

 

Le Confort is a brand built on authenticity, technology & passion to create a line of high-quality offerings embracing their tag line – ‘Crafted with Comfort’.