Etihad Cargo Rebrands Cargo Loyalty Sscheme and Launches New Global Customer Program

May 07, 2019 - Abu Dhabi, United Arab Emirates – Etihad Cargo, the Cargo and Logistics Services arm of the Etihad Aviation Group, today reveals a new Global Customer program and a rebranded cargo loyalty scheme named “PayloadRewards”.

Launched in 2013 as one of the first dedicated loyalty programs for air cargo customers, Etihad Cargo’s revamped PayloadRewards is today considered one of the world’s leading loyalty schemes with more than 5,300 active members from 74 different countries.

With PayloadRewards, members will continue to earn miles as before, with an additional opportunity to start earning bonus miles for general cargo and premium cargo booked through Etihad Cargo’s new online booking portal at www.etihadcargo.com. In addition, similar to the award-winning passenger loyalty program Etihad Guest, cargo customers can now avail exclusive benefits upon attaining Silver, Gold or Platinum Tier Status with PayloadRewards. More enhancements to the earn and redemption opportunities will be progressively rolled out.

Etihad Cargo is also revealing a renewed Global Customer program, which allows global freight forwarders to partner with Etihad Cargo on three distinct tiers: Global Account, Global Plus and Global Partner, each holding a range of differentiated support levels.

Haleema Al Hosani, Etihad Cargo’s newly appointed Senior Manager Global Accounts & Loyalty, said: “Today’s unveiling of these commercial schemes is a proud result of the interactive dialogue we have been having with our global customers over the past months, aimed at enhancing our value offering. These programs have been designed to reward growth, trust and consistency, embedding a renewed customer-driven culture into Etihad Cargo’s modus operandi”.

This latest reveal forms part of a wider review that Etihad Cargo undertook in 2018 to overhaul its commercial offering and align more closely with its customers’ objectives. This entailed the launch of two additional products (FlightValet and FreshForward), the attainment of CEIV Pharma (the first carrier in the Middle East to do so), as well as a refreshed freighter network adding key capacity on core trade lanes demanded by its customers. 

“As we move steadily into the second quarter in 2019, these new customer programs are providing a major boost as they place the customer at the centre of our business,” added Al Hosani. “Thanks to our new digital technology platform that went live last year, Etihad Cargo is able to use data-driven insights to keep our customer proposition at the cutting edge of the industry. These new customer programs have been designed with these insights in mind”.