Unexpected child reaction wins UAE-based family a dream trip worth AED20,000

RSA announces winner of the Unluckiest Traveller most epic travel photo competition

Dubai, UAE, 03 February 2019: Following the launch of the UAE’s Unluckiest Traveller, the search for the most epic travel photo fail is now over. RSA, leading provider of insurance services in the region, announces the winning entry which won its owner a dream trip valued at AED20,000 to redeem themselves. Launched in its second edition, the two-week long campaign called on UAE residents to send across their worst travel photos tagging the campaign’s official hashtag #RSATravelPhotoFails, giving people across the UAE the chance to submit their unluckiest travel photos to win a dream. 

In just two weeks, the campaign received hundreds of entries from photos travelers who would normally be hidden away from social media. The entries ranged from failed poses on camera, strange facial expressions to poor photography techniques. 
Thanks to their child’s priceless and unexpected reaction, couple Sakshi Ashokan and Navin Ashokan managed to scoop the title of worst travel photo fail. RSA’s team invited the family to their office and surprised them with a cheque of AED20,000 for their dream trip. The winning family are planning on using the prize to take a family holiday and create new and exciting memories. 

Commenting on the win, David Harris, Director – Marketing and Distribution at RSA, said:” We are very thrilled to be awarding the winning title to this well-deserving family and giving them a second chance to make new holiday memories. 
This campaign is aligned with our efforts aimed at raising awareness about the importance of travel insurance by tapping into conversations that matter to consumers in the UAE. In this case, we wanted to bring to the fore the importance UAE travellers place on travel photos for the purpose of sharing on social media which may come at the expense of other things that may be neglected in the planning process like travel insurance.”  

The competition was built on findings from RSA proprietary research around the impact of social media on travellers’ decision-making process for planning to posting about their experiences. According to the first-ever research in the UAE, 96% of UAE residents admit that travel photos are important to them while 80% of UAE travelers would choose their next destination keeping in mind the photos they will be taking. 
Also, 65% of UAE respondents think that travel photos are the most important things in their life while the majority (80%) would be devastated should they lose these photos.