CASIO G-SHOCK partners with famous NY rapper A$AP Ferg to release new limited-edition collaboration timepiece

GA-110FRG-7A model that features expanded case size and large anti-skid buttons to be available in UAE by February 2019

Dubai, UAE, December 27, 2018:  CASIO Middle East has announced the coming release of a new limited-edition collaboration timepiece in the UAE, the GA-110FRG-7A, which is the result of the recent team up between CASIO G-SHOCK and famous New York rapper, A$AP Ferg. The new model, which bears a design based on G-SHOCK’s original GA110 model, features a clear resin band and bezel with blue, red and yellow accents on the dial face complemented by A$AP Ferg's signature on the band loop and case back. The GA-110FRG-7A, which comes in a custom limited-edition packaging, is set to hit UAE stores by February 2019. 

A$AP Ferg, who is a self-confessed life-long G-SHOCK fan, expressed excitement on this collaborative project with CASIO. The GA-110FRG-7A comes equipped with standard technology including 200M water, magnetic and shock resistance, a speed indicator, auto LED / Flash alert, four daily alarms, world time, a target alarm, 1/1000th stopwatch and countdown timer, full auto calendar, 12/24-hour formats and 51.2 mm case sizes. The model, as with all CASIO G-SHOCK watches, remains synonymous with toughness—bearing 

G-SHOCK developer Kikuo Ibe's concept of creating a watch that never breaks.

"We are proud to have worked with A$AP Ferg on this new timepiece, who is seen as a fashion icon to many," said Koji Naka, Managing Director, CASIO Middle East. "The GA-110FRG-7A is testament to CASIO's commitment to create products with innovative functions that are aimed at assisting people in their daily lives and keep society moving forward--reflecting our continued contribution of society-innovative products to enhance people's lives." 

"CASIO G-SHOCK is legendary, and I am so excited to introduce this new model to the world. When I sat down to design my G-SHOCK watch, I kept thinking about how watches work. It brought me back to a memory I didn’t realize I had of my Aunt Kim’s bedroom telephone--a transparent phone where you can see all the inner workings and when it rang it lit up inside. That design was so beautiful to me. It had a bit of primary colors and touches of neon throughout. I wanted my watch to look the same way. Transparent with neon hits--clean and beautiful. I really enjoyed the collaborative design process and I think my fans are going to love the result," concluded A$AP Ferg.