Garden Party Style and Cult Classics: Swatch Launches Spring-summer 2018 Collection

Dubai, UAE, January 11, 2018:  Back to basics and looking ahead to futuristic favorites, Swatch introduces its Spring-Summer 2018 collection, which dives into the Swiss watchmaker’s DNA. Spring and summer are all about the great outdoors, and Swatch takes  the  party from  the  garden to the  street  before heading to the  beach. Created with a  glance at  the  past,   the  brand’s  newest   hits  reinterpret its  design   icons   with inspiration from  the latest trends. 

At  a  fantasy picnic with  the  Queen,  floral patterns are  in  full  bloom,  exotic  frill  meets  daringly dashing and  5 o’clock  calls  for tea.  The Brit-in  collection takes  the best  quintessential elements of British  culture and  recreates them  with  modish motifs and  a little  tongue-in-cheek humor  that is understood around the world.  Keep calm and wear Swatch!

Setting the scene for summer with easy, breezy looks inspired by the place where the Mediterranean meets the sky, Mediterranean Views is a collection fluent in the language of stripes. Ship-shape nautical designs inspire marine dreams in the shade and in all shades of blue.

The  energetic, eclectic Spring-Summer 2018  collection is  a  call  to  live  in  the  moment, to  be authentic and  to embrace things that shatter monotony. The collection proves that every cool lifestyle can be Swatch-y.

The collection ranges from AED 225 - AED 450 and is available across Swatch stores in UAE.