Gulf Laundrex-Linen Care Expo joins hands with EXPOdetergo International this year for Middle East Cleaning Technology Week

MECTW surely becomes a must-visit show for new technologies, energy savings and environmental impact

Dubai, United Arab Emirates: Offering unique and innovative technology at Middle East Cleaning Technology Week (MECTW), Gulf Laundrex-Linen Care Expo (part of MECTW), this year brings together world’s leading laundry sector exhibition EXPOdetergo International from Milan, Italy. EXPOdetergo International is a renowned and a world class show in the cleaning industry emphasizing on new and cutting-edge technologies. This brings Italian manufacturers with most interesting solutions from companies all over the world in terms of dry and wet cleaning technologies, ironing, textile supply, detergents, accessories, industrial automation systems, services and textiles. It draws both exhibitors and visitors in large numbers encouraging visitors to use the most hygienic and ecological solutions and companies to leverage it as a business opportunity.

The premier trade show, MECTW, dedicated to the Middle East’s laundry and dry cleaning industry, will focus on upcoming trends and advances in this sector. The show namely, ‘Gulf Laundrex-Linen Care Expo Powered by EXPOdetergo International’ going forward, will see participation of various industry players and several world leading Italian exhibitors. Some of the key Italian companies participating are A13 srl; Battistella BG S.R.L.; Imesa SPA; Masa SPA Industrie Tessili; Renzacci while others from different parts of the region are Centrex Technologies, Newmatic, Seitz, Professional Laundry Equipment Trading and many more. 

Speaking about this partnership, Livio Bassan, the President of EXPOdetergo, says, “This new partnership between EXPOdetergo International and Gulf Laundrex-Linen Care Expo on the occasion of the show in November 2017 is certainly going to be a successful platform for both parties to combine our strengths and contribute to the growth of our sector. EXPOdetergo International has been a world showcase for innovation, business and development for years, and given the results it has always obtained in terms of the number of participating exhibitors and visitors, we hope that our experience, high international standards and consolidated role will guarantee the best growth strategies in the global market even further thanks to this new and exciting international collaboration. The show will see the participation of several direct Italian exhibitors, also members to the Textile Care Suppliers’ Association Assofornitori.”

The Gulf Laundrex-Linen Care Expo Powered by EXPOdetergo International will see players from some of the niche segments too – Linen Rentals, Automation & Conveyor Belts, Dry Cleaning, Finishing Equipment, Boilers. Live demonstrations of new and existing products from across all three shows will also be showcased at MECTW.

Expressing his happiness over the association, Jayaraman Nair, Group Chairman, VIS Exhibition said, “Through MECTW, our aim is to bring together players from laundry and dry cleaning industry to discuss adoption of hi-tech products and advanced technology in the laundry sector. It offers opportunities for companies to introduce their products to visitors, and facilitate interaction with various manufacturers in the laundry sector, thus providing opportunity for expansion. Partnering with EXPOdetergo International has already turned out to be a winning strategy for us. The number of participating companies not only shows the value of this exhibition but also an immense potential growth in laundry and dry cleaning sector.”

The Middle East Cleaning Technology Week (MECTW) in 2016 had projected steady growth across the cleaning industry including commercial laundry and car wash services. Organized by VIS Exhibitions and Conferences, MECTW brings together all facets of the cleaning industry under a single umbrella and houses three platforms - Gulf Laundrex-Linen Care Expo Powered by EXPOdetergo International, and Gulf Car Wash-Car Care Expo along with Clean Middle East Pulire. The event will be held at the Dubai World Trade Centre from November 7 – 9 this year.