Tailored to lifestyles: BOSS Signature Timepiece Collection

Dubai, UAE, September 7, 2017:  The new BOSS Signature Timepiece Collection delivers refined masculinity by introducing a new set of automatic watches committed to timekeeping lifestyles. The understated elegance and classic contemporary look of these timepieces combines clean lines with a graphic appeal: A watch design for successful men with a healthy touch of Zen on their agendas.

Commuting confidently between business attire, eveningwear and sports gear, the new range represents the only automatic models of the BOSS Watches collection. Four contrasting timepieces walk the talk of the tailor-made approach, rooted in craftsmanship. Asymmetrically attractive, the dial hosts three subdials. In the center is an open heart, supported by a 24-hour and a seconds counter.

Each piece in the BOSS Signature Timepiece Collection makes a different visual statement, while embodying the timeless style the brand stands for. There is one watch with stainless steel bracelet, complemented by a sunray-finished dial in black.

An eye-catching piece unites a stainless steel case with a black dial and matching crocodile pattern leather strap. Fine brown leather attachments with the same texture add a note of intrinsic masculinity to either a stainless steel case around a silver-colored dial, or a gold IP one with a gray dial.  All are proud to add their distinctive signature to the BOSS Watches range. Impeccably authentic.

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The collection is available across Hour Choice stores in the UAE.